Communications and Public Relations Manager
About The Position
Alabama Public Television (APT) is seeking an experienced communications professional to lead its marketing, communications, public relations, audience engagement, and outreach efforts. The position promotes APT’s programming, educational resources, events, and services across Alabama and strengthens the organization’s visibility, reputation, and connection with audiences statewide. The Marketing & Communications Manager develops and implements strategic communications initiatives and oversees brand management, media relations, digital communications, fundraising support, community partnerships, promotional campaigns, and staff supervision. The role calls for a strategic thinker and strong writer who can manage multiple projects, build stakeholder relationships, and increase awareness of APT’s programs, services, and community impact. The position offers the opportunity to contribute to public media with a collaborative team serving communities throughout Alabama.
Requirements
- Bachelor’s degree from an accredited four-year college or university in Journalism, Public Relations, Communications, English, or a closely related field.
- Five years of professional work experience in public relations, public information, communications, print journalism, broadcast journalism, or related media promotional or informational work for an organization.
- Excellent written and verbal communication skills.
- Strong knowledge of marketing, public relations, media relations, audience engagement, brand management, and digital communications.
- Content development, copywriting, and storytelling skills.
- Strong presentation and public speaking skills.
- Ability to develop and communicate clear, compelling messages across multiple platforms and audiences.
- Ability to establish and maintain effective working relationships with internal and external stakeholders.
- Ability to manage multiple projects, priorities, and deadlines in a fast-paced environment.
- Strong organizational, analytical, and problem-solving skills.
- Ability to supervise, coach, and develop staff effectively.
- Adaptability and ability to quickly learn new technologies, software applications, and industry concepts.
Nice To Haves
- Experience developing and implementing marketing, communications, or public relations strategies that strengthen organizational brand identity and reputation.
- Experience managing digital communications, including social media, websites, email marketing, and content development.
- Experience writing and editing public-facing communications and serving as a media contact.
- Supervisory or team leadership experience.
- Proficiency in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint).
- Experience managing website content through content management systems (CMS), such as WordPress or similar platforms.
- Experience in public media, broadcasting, higher education, nonprofit communications, government, or other mission-driven organizations.
Responsibilities
- Develop and execute integrated marketing campaigns promoting APT programming, services, educational initiatives, and events while strengthening the organization’s brand identity, visibility, and public presence.
- Create content for digital, social media, email, print, and broadcast platforms.
- Evaluate audience engagement data, promotional effectiveness, and communications metrics; recommend and implement improvements.
- Serve as APT’s primary media relations contact, prepare press releases, and coordinate media opportunities.
- Support fundraising and membership efforts through promotional campaigns and donor communications.
- Coordinate community outreach activities and represent APT at events and public engagements.
- Coordinate the preparation, writing, editing, and publication of annual reports and other agency publications communicating organizational accomplishments and impact.
- Coordinate projects with internal departments and external vendors.
- Ensure consistent brand standards and messaging, evaluate marketing performance, and recommend improvements.
- Supervise staff and internships, providing direction and training and ensuring departmental goals are achieved.
- Manage and oversee the organization’s marketing budget.
Benefits
- Comprehensive health, dental, vision, cancer, and flexible spending account (FSA) benefits effective on date of hire.
- Pension plan.
- Paid annual and sick leave.
- Paid parental leave.
- Thirteen paid holidays.
- PSLF qualifying employer.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
