Commercial Sales Manager

Cattron Global•Georgetown, KY

About The Position

The Commercial Sales Manager leads the day-to-day commercial execution of Cattron's Industrial Market. Working closely with the Director of Industrial Markets, this role drives sales performance, develops the commercial organization, strengthens customer relationships, and ensures disciplined execution of the overall market strategy. The manager leads Territory Sales Managers while remaining directly engaged with strategic customers and key growth opportunities. The role is suited to a technically oriented commercial leader with experience selling engineered products into industrial markets, such as overhead cranes, material handling, industrial wireless controls, lifting equipment, automation, or related industries. The ideal candidate coaches and develops people while actively supporting customers and strategic opportunities.

Requirements

Demonstrated success leading technical B2B sales teams within industrial or engineered-product markets.
Strong consultative and application-based selling skills.
Experience managing Territory Sales Managers and/or Inside Sales teams.
Ability to develop people, drive accountability, and improve commercial execution.
Strong business acumen with experience in forecasting, pipeline management, pricing, and sales.
Excellent communication, coaching, negotiation, and relationship-building skills.
Ability to collaborate across Engineering, Product Management, Operations, Marketing, and Finance.
Willingness to travel approximately 50%.
Minimum of 8 years of progressive sales experience within industrial or engineered-product markets.
Minimum of 3 years leading sales professionals or commercial teams.

Nice To Haves

Bachelor’s degree in business, Engineering, Marketing, or a related field.
Experience within overhead cranes, material handling, industrial wireless controls, lifting equipment, crane controls, or closely related industries.
Experience working with OEMs, distributors, system integrators, and end users.
Strong understanding of the overhead crane, material handling, or industrial controls marketplace.

Responsibilities

Lead, coach, and develop Territory Sales Managers to achieve sales, profitability, and customer satisfaction objectives.
Execute the commercial strategy established by the Director of Industrial Markets and translate strategic priorities into measurable action plans.
Drive new customer acquisition and expand business within existing OEM, distributor, system integrator, and end-user accounts.
Manage and grow key strategic customer relationships and support major sales opportunities.
Improve pipeline management, forecasting accuracy, CRM discipline, and sales process execution.
Partner with Applications Engineering to deliver technical solutions for complex customer applications.
Collaborate with Product Management, Engineering, Operations, Marketing, Customer Service, and Finance on commercial initiatives.
Develop account plans, territory strategies, and channel partner initiatives to increase market penetration.
Monitor sales performance, market trends, competitive activity, and customer feedback to identify growth opportunities.
Recruit, onboard, mentor, and develop commercial talent while fostering accountability and continuous improvement.
Represent Cattron at customer meetings, trade shows, and industry events.