Commercial Demand and Lead Generation Coordinator

Huntington National Bank•Boston, MA

5d•Onsite

About The Position

The Commercial Demand & Lead Generation Coordinator at Capstone Partners plans, develops, and implements demand and lead generation programs to advance business objectives and drive new revenue opportunities. The role works under limited supervision of the Commercial Demand & Lead Generation Manager and collaborates with industry banking teams, the Market Intelligence Team, and internal and external stakeholders. The coordinator builds and refreshes segmented target audiences; develops and executes email and social campaigns; publishes and optimizes thought-leadership content; and analyzes campaign performance. The position also supports trade shows and partnership events, deal announcements, marketing graphics, internal presentations, CRM data quality, and compliance and quality control across marketing deliverables. The role is listed as office-based. Some positions outside the branch network may be eligible for flexible arrangements combining office and work-from-home time; specific arrangements are provided by the hiring team. Applicants must already be authorized to work full-time in the United States. Huntington will not sponsor applicants for immigration benefits.

Requirements

Bachelor’s degree.
At least 2 years of experience in a B2B marketing or lead-generation role.
Expertise with marketing automation software.
Experience with B2B social media marketing.
Intermediate-to-advanced grammar and copywriting skills.
Editing or proofreading experience and strong attention to detail.
Proficiency with Microsoft Office applications, especially PowerPoint, Excel, Word, and Outlook.
Proficiency with Adobe Photoshop.
Ability to communicate with internal and external stakeholders to obtain, clarify, or provide information.
Must be currently authorized to work in the United States on a full-time basis; the employer will not sponsor immigration benefits.

Nice To Haves

Experience with HubSpot.
Experience with social media for financial companies.

Responsibilities

Build and continuously refresh segmented target audiences for lead-generation and nurturing campaigns, using databases and tools such as Source Scrub, ZoomInfo, Grata, PitchBook, LinkedIn, and DealCloud to find and enrich company and contact data.
Collaborate with industry banking teams to define sector-specific target audiences and plan, produce, and implement email and social campaigns.
Publish SEO-optimized thought-leadership content to the company website, including reports, blog articles, whitepapers, press releases, deal announcements, and case studies, while meeting publication and distribution deadlines.
Run Google keyword analytics reports and help incorporate relevant keywords into content titles and landing-page elements; use the Yoast SEO WordPress plugin to optimize pages before publication.
Execute end-to-end email demand-generation and prospect-nurturing campaigns for assigned banking teams, including emails on behalf of bankers or relationship managers.
Conduct A/B or multivariate email tests to optimize campaign performance.
Prepare campaign analytics reports covering email KPIs, results, and trends; add prospect direct replies to the firm CRM and create referral records for sourcing reports.
Create and publish social posts for assigned industry teams, helping develop content and graphic assets to increase target-audience engagement.
Ensure the quality, accuracy, and compliance of email communications, social posts, website pages, and other marketing deliverables; proofread and edit materials for brand, style, and content.
Use Photoshop to prepare digital marketing assets, including email, website, and social graphics and digital deal tombstones.
Oversee trade-show and partnership-event appearances for assigned teams; support related email and social campaigns, develop SEO-optimized event landing pages for select high-profile events, and enter event information in the CRM calendar.
Help assigned banking teams write and publish deal and transaction announcements and create digital tombstones.
Coordinate campaign launch and publication timing with industry teams and the Market Intelligence Team, and keep the broader Demand & Lead Generation Team informed.
Prepare internal communications and presentations about team operations and CRM use, including materials for training and onboarding when needed.
Ensure the quality and accuracy of company and contact data entered into the CRM.
Assist with other marketing-related assignments as needed and communicate with internal and external stakeholders to obtain, clarify, or provide information.