Commercial Demand and Lead Generation Coordinator

Huntington National Bank•Boston, MA

7d•$66,000 - $130,000•Onsite

About The Position

The Commercial Demand & Lead Generation Coordinator at Capstone Partners plans, develops, and implements demand and lead generation programs that support business objectives and create new revenue opportunities. Working from established processes and best practices under limited supervision of the Commercial Demand & Lead Generation Manager, the coordinator supports assigned investment banking teams and collaborates with the Market Intelligence and Demand & Lead Generation teams. The role builds and refreshes segmented target audiences; plans and executes email and social campaigns; publishes SEO-optimized thought leadership and deal content; and reports on campaign performance. It also supports trade show marketing, creates digital graphics, maintains CRM data quality, and ensures the accuracy, brand consistency, and compliance of marketing communications. Regular contact with internal and external stakeholders is required. The position is office-based according to the listed workplace type. Huntington notes that certain positions may be eligible for flexible arrangements, with specific arrangements provided by the hiring team. The annual base compensation range is $66,000 to $130,000, and the role may participate in an applicable incentive compensation plan. Benefits mentioned include health insurance, a wellness program, life and disability insurance, a retirement savings plan, paid leave programs, paid holidays, and paid time off.

Requirements

Bachelor’s degree.
At least 2 years of experience in a B2B marketing or lead generation role.
Expertise with marketing automation software.
Experience with B2B social media marketing.
Intermediate-to-advanced grammar and copywriting skills.
Editing or proofreading experience and strong attention to detail.
Proficiency with Microsoft Office applications, especially PowerPoint, Excel, Word, and Outlook.
Proficiency with Adobe Photoshop.
Ability to communicate regularly with internal and external stakeholders to obtain, clarify, or provide information.
Must be currently authorized to work in the United States on a full-time basis; the employer will not sponsor applicants for immigration benefits.

Nice To Haves

Experience with HubSpot.
Experience with social media marketing for financial companies.

Responsibilities

Build and continuously refresh segmented target audiences for lead generation and nurturing campaigns using company and contact databases and tools.
Collaborate with industry banking teams to define sector-specific audiences and plan, produce, and implement email and social campaigns.
Publish SEO-optimized thought leadership content, including industry reports, blog articles, whitepapers, press releases, deal announcements, and case studies, meeting publication and distribution deadlines.
Run Google keyword analytics reports and apply identified keywords to page titles, header tags, URLs, and meta descriptions; optimize landing pages with the Yoast SEO WordPress plugin.
Execute end-to-end email demand generation and prospect nurturing campaigns for assigned banking teams, including campaigns related to published content, trade show appearances, deal announcements, and other touchpoints.
Conduct A/B or multivariate email tests to improve campaign performance.
Provide banking teams with campaign analytics reports covering KPIs, results, and trends; add direct prospect replies to the firm CRM and create referral records for sourcing reports.
Create and publish social media posts for assigned industry teams, including helping develop content and graphic assets to increase audience engagement.
Ensure the quality, accuracy, brand consistency, and compliance of email communications, social posts, website pages, and other marketing deliverables; proofread and edit materials.
Use Photoshop to prepare digital campaign assets, including email, website, social media graphics, and deal tombstones.
Oversee assigned industry banking teams’ trade show and partnership event appearances; support event-related email and social campaigns and create SEO-optimized landing pages for selected events.
Enter trade show information into the Tradeshow & Event Calendar in the CRM.
Help banking teams write and publish timely deal and transaction announcements and create digital tombstones for pitches and online use.
Coordinate content and campaign timing with industry teams and the Market Intelligence Team, and keep the broader Demand & Lead Generation Team informed of launch and publication dates.
Prepare internal communications and CRM presentations as needed, including assisting with training presentations and onboarding materials.
Maintain the quality and accuracy of company and contact data entered into the CRM.
Assist with other marketing-related assignments as needed and communicate with internal and external stakeholders to obtain, clarify, or provide information.