Commerce Marketing Manager, Walmart

ConAgra Foods•Rogers, AR

5d•Hybrid

About The Position

Reporting to our Director of Commerce Marketing, you will lead annual marketing plan development, retailer media strategy, budget management, and end-to-end marketing program execution to help Conagra Brands win at Walmart, our largest customer. You will collaborate cross-functionally with Sales, Brand, Category Leadership, eCommerce, Walmart Marketing, Walmart Connect, and agency partners to build and execute omni-channel programs that drive growth, strengthen shopper engagement, and maximize return on marketing investment.

Requirements

Bachelor’s degree required.
5+ years of experience in Brand, Shopper, Digital, eCommerce, or agency roles within the consumer packaged goods (CPG) industry.
Experience working with Walmart or a similar large retail customer.
Expertise in digital marketing and eCommerce, including retailer media platforms, mobile, social, and digital shelf optimization.
Strong collaboration skills with proven success partnering across Sales, Brand teams, internal marketing functions, agency partners, and retail customers.
Experience using consumer and shopper data along with marketing performance metrics to optimize plans.
Experience balancing long-term strategic planning with short-term business needs and managing multiple programs simultaneously.
Demonstrated curiosity and proactive approach to identifying new opportunities.

Responsibilities

Collaborate with Sales, Category Leadership, Brand teams, eCommerce, Walmart Marketing, Walmart Connect, and agency partners to develop omni-channel commerce and shopper marketing plans.
Develop all components of commerce marketing plans, including program objectives, agency briefs, creative development, marketing tactic selection, program execution, and budget management.
Leverage shopping trends, shopper insights, and retailer capabilities to identify new go-to-market media and communication opportunities.
Analyze marketing investment performance versus key performance indicators and industry benchmarks to inform optimization and future investment decisions.
Partner with Brand teams to align marketing investment strategies, creative development, and retail activation opportunities.
Manage agency resources to ensure successful planning, execution, and delivery of marketing programs.
Own annual marketing budget allocation and ongoing tracking to optimize marketing investment and ensure alignment with business goals.
Partner with Walmart Marketing, Merchandising, and Walmart Connect teams to support new item launches, marketing plan development, and program execution.
Collaborate with eCommerce and Sales teams to deliver digital shelf content optimized to drive sales, share of voice, and repeat purchase.