Lifecycle Marketing Commerce Senior Manager

Crunchyroll, LLC•Los Angeles, CA

1d•$129,000 - $161,200•Hybrid

About The Position

Crunchyroll is seeking a Lifecycle Marketing Senior Manager to architect and execute the lifecycle strategy for their product drops. This role is responsible for the fan experience from anticipation to post-drop re-engagement, designing programs to maximize sell-through, drive revenue velocity, and increase repeat participation. The Senior Manager will collaborate with Merchandising, Product Development, Brand, Analytics, and Operations to ensure the lifecycle strategy aligns with business objectives such as buy quantities, margin targets, and sell-through goals, while maintaining the premium positioning of the business. This role reports to the Director of Lifecycle Marketing, Global Flywheel and serves as the lifecycle lead for the drops business.

Requirements

8+ years in lifecycle or retention marketing
Experience supporting limited releases or event-based product launches
Understanding of how lifecycle strategy impacts sell-through and inventory risk
Comfortable owning revenue and performance KPIs
Strong grasp of ecommerce fundamentals (conversion, AOV, sell-through, margin sensitivity)
Experience operating in fast-moving launch environments with fixed deadlines
Hands-on experience with lifecycle marketing platforms (e.g., Braze or similar)
Experience building behavioral segmentation strategies tied to purchase history, fandom affinity, and drop participation
Experience partnering closely with Merchandising, Planning, Brand, Creative, and Analytics
Ability to align lifecycle programs with buy quantities, pricing tiers, and assortment strategy

Nice To Haves

Direct Experience in Drop-Based or Limited-Release Commerce

Responsibilities

Own Lifecycle Strategy for Drop-Driven Commerce
Design lifecycle programs specifically built for limited-release, time-bound drops — supporting both fan engagement and disciplined commercial outcomes.
Build Structured Launch Playbooks
Develop repeatable frameworks for: Tease and anticipation-building, Audience priming and demand shaping, Launch-day orchestration, Sell-through acceleration, Post-drop re-engagement and next-drop priming
Drive Sell-Through & Revenue Velocity
Align lifecycle programming with: SKU-level performance goals, Buy quantities and inventory risk, Margin and pricing strategy, Assortment roles (hero, volume driver, entry point)
Support Premium Brand Positioning
Ensure lifecycle messaging protects long-term brand trust while driving short-term performance and reflects: Product quality, Limited availability, Cultural relevance, Elevated storytelling
Market Authentically to Fandom
Develop lifecycle strategies that speak to anime fans as collectors, community members, and cultural participants — not just shoppers
Ensure each drop feels like a meaningful fan moment, even when not tied to a specific franchise release
Balance cultural credibility with disciplined commercial performance, driving both fan excitement and sell-through
Establish Performance Frameworks
Define and track metrics specific to drop commerce, including: Revenue velocity during launch windows, Sell-through by segment, Repeat drop participation rate, Incremental revenue contribution from lifecycle programming, AOV and conversion rate during drop windows
Lead Post-Drop Retrospectives
Partner with Merchandising and Analytics to: Review drop performance, Assess segmentation effectiveness, Identify segmentation and cadence learnings, Translate insights into refined lifecycle strategies for future launches

Benefits

Great compensation package including salary plus performance bonus earning potential, paid annually.
Flexible time off policies
Generous medical, dental, vision, STD, LTD, and life insurance
Health Saving Account HSA program
Health care and dependent care FSA
401(k) plan, with employer match
Employer paid commuter benefit
Support program for new parents
Pet insurance
Some of our offices are pet friendly!