Commerce Marketing Manager

Campbell's•Camden, NJ

1d•Onsite

About The Position

Lead Omni Channel Marketing for premium snack brands like Pepperidge Farm, Lance, Cape Gold, Snyder's of Hanover, and Kettle Brand. Drive go-to-market strategies at retail points of purchase—both in-store and online—to create bold, disruptive plans that resonate with shoppers. Champion thought leadership to keep our brands on the cutting edge of the evolving omnichannel marketing landscape. Leverage shopper and category data to continuously optimize strategies and maximize business impact.

Requirements

Bachelor’s degree.
6+ years of experience in Digital Marketing, Shopper Marketing, Omni Marketing, Customer Marketing, e-Commerce, or agency roles with proven success.
Strong business and analytical acumen with ability to connect disparate data points.
Independent thinker, action-oriented, and passionate about omni marketing.
Excellent interpersonal and communication skills; able to present ideas effectively to diverse audiences.
Ability to influence and work effectively in a cross-functional, matrixed organization.
Strong organizational skills and ability to handle ambiguity.
Detail-oriented, reliable, resourceful, and results-driven.

Nice To Haves

Experience managing large-scale marketing budgets and investments.
Proven success in developing insight-led, shopper-first creative executions.
Familiarity with retailer media networks and e-commerce strategies.
Ability to identify and execute innovative “white space” opportunities.
Experience leading external agencies and partners to deliver strategic objectives.
Advanced degree in related field may count for additional experience.

Responsibilities

Direct the creation, execution, and optimization of large-scale omnichannel marketing programs aligned with brand objectives.
Integrate campaigns across the full activation funnel in partnership with Brand and Consumer Experience teams.
Collaborate with Sales (Strategy, Retail Activation, e-Commerce, Customer Teams) and retailers to enhance shopper experiences across channels.
Guide agencies to develop insight-led, shopper-first creative executions (in-store and online) that convert at point of purchase.
Manage and optimize multi-million-dollar omni marketing investments with financial rigor.
Identify and execute “white space” opportunities to drive growth.
Ensure agencies deliver on strategic objectives and shopper-centric plans.

Benefits

medical
dental
short and long-term disability
AD&D
life insurance (for individual, families, and domestic partners)
matching 401(k) plan
unlimited sick time
paid time off
holiday pay
free access to the fitness center (if in WHQ)
on-site day care (operated by Bright Horizons)
company store
Campbell’s Cares program matches employee donations and/or volunteer activity up to $1,500 annually
variety of Employee Resource Groups (ERGs)