Chief Marketing & Commerce Officer

Terrabis

2d•Remote

About The Position

The Chief Marketing & Commerce Officer (CMCO) owns the full customer revenue engine at Terrabis, leading both marketing and direct-to-consumer commerce. This role is responsible for driving top-line revenue, strengthening brand presence, and building a unified omnichannel experience across digital and retail. This leader connects marketing strategy, customer acquisition, eCommerce performance, and in-store/drive-thru (DT) experience into one cohesive function. They will oversee brand, digital marketing, CRM, eCommerce, and retail commerce initiatives, ensuring all efforts contribute to measurable business outcomes. This is a highly cross-functional role that partners closely with Retail Operations, Merchandencing, Technology/Data, and Finance to drive growth, improve conversion, and increase customer lifetime value.

Requirements

10+ years of experience across marketing, eCommerce, or digital commerce
5+ years in a senior leadership role owning revenue or marketing performance
Proven success driving growth in a direct-to-consumer or omnichannel environment
Experience leading both marketing and commerce functions or closely integrated teams
Strong analytical mindset with ability to translate data into action
Experience working cross-functionally with operations, technology, and finance
Strong executive communication and leadership presence

Nice To Haves

Experience in retail, cannabis, CPG, or other regulated industries
Familiarity with CRM and marketing platforms such as Klaviyo, Salesforce Marketing Cloud, HubSpot, or Braze
Experience with eCommerce platforms such as Shopify, Salesforce Commerce Cloud, or similar
Experience with project management tools such as Asana
Experience with digital merchandising and product discovery tools
Background in omnichannel environments that combine digital and physical retail
MBA or advanced degree is a plus

Responsibilities

Own the company’s marketing strategy, including brand positioning, customer acquisition, and retention
Lead development of integrated campaigns across digital, retail, and wholesale channels
Ensure consistent brand voice and customer experience across all touchpoints
Partner with executive leadership to align marketing efforts with company growth goals
Own performance and growth of all direct-to-consumer channels, including eCommerce, drive-thru, and in-store kiosks
Define and execute a unified commerce strategy that connects digital and physical retail
Establish and track KPIs including revenue, conversion rate, average order value, retention and customer lifetime value
Drive initiatives that increase transaction size, frequency, and overall customer spend
Oversee paid and organic acquisition channels, including digital advertising, SEO, and partnerships
Lead CRM and lifecycle marketing strategy across email, SMS, and loyalty programs
Build segmentation strategies to improve targeting, engagement, and retention
Optimize the full customer journey from first interaction through repeat purchase
Oversee the performance and optimization of the eCommerce platform
Improve site experience, navigation, product discovery, and conversion
Lead digital merchandising strategy including product presentation, promotions, and category structure
Drive testing and personalization initiatives to improve customer experience and revenue
Ensure alignment between digital and in-store experiences
Partner with Retail Operations to optimize drive-thru and kiosk performance
Support in-store initiatives that enhance customer experience and increase conversion
Align promotions, pricing, and merchandising across all channels
Oversee the marketing and commerce tech stack, including CRM, eCommerce platforms, and analytics tools
Ensure systems are integrated and support a single view of the customer
Build reporting frameworks and dashboards to track performance and inform decisions
Use data to drive strategy, identify opportunities, and improve efficiency
Build and lead a high-performing team across marketing, CRM, eCommerce, and analytics
Manage agency and vendor partners
Foster strong cross-functional collaboration across departments
Set clear priorities, accountability, and performance expectations