Chief Marketing Officer

Prep Academy Tutors•Toronto, ON

3d•CA$65,000 - CA$75,000•Onsite

About The Position

Prep Academy Tutors is a premium tutoring and academic-support company serving families through a growing network of more than 50 franchise locations across Canada and the United States. We deliver highly personalized in-home and online tutoring, helping students build confidence, master skills, and reach meaningful academic goals. We are seeking a commercially minded, hands-on Chief Marketing Officer to lead the next chapter of our brand and franchise marketing growth. This is not a purely strategic or agency-management role. The successful candidate will set the marketing vision, establish scalable systems, and work directly with franchisees and the corporate team to turn that strategy into measurable local demand, qualified leads, enrolments, referrals, and durable brand equity. The CMO will own the full marketing ecosystem: brand strategy and governance; performance marketing; website and conversion optimization; CRM and lifecycle marketing; content and social media; reputation and referral programs; market-launch marketing; analytics; and franchisee education, coaching, and accountability. The role is in-office and requires an energetic operator who can move comfortably between executive-level planning, creative direction, data analysis, vendor management, and practical franchisee support. Our goal: Create a consistent, trusted North American brand while giving every franchise partner practical, measurable marketing support to grow sustainably in their local market.

Requirements

Demonstrated success supporting decentralized local operators while maintaining brand standards, improving adoption, and driving measurable market-level performance. Franchise experience is strongly preferred.
Deep working knowledge of paid search, paid social, analytics, audience strategy, campaign testing, attribution, conversion optimization, and reporting tied to commercial outcomes.
Strong hands-on experience with HubSpot Marketing Hub and CRM, including automation, segmentation, lifecycle design, reporting, lead management, user adoption, and data hygiene. HubSpot certifications are an asset.
Experience leading website strategy, landing-page development, SEO, local search, UX, analytics, content management systems, and conversion-rate optimization.
Excellent brand judgment and demonstrated ability to create clear positioning, strong messaging, scalable content systems, social-media strategies, and compelling creative briefs.
Outstanding facilitator and coach who can train new franchisees, influence independent operators, deliver candid feedback, and translate complex marketing concepts into usable actions.
Comfortable setting KPIs, managing budgets, analyzing funnel performance, interpreting data, and making investment decisions based on lead quality, revenue contribution, and return on investment.
Practical knowledge of AI-assisted marketing tools and marketing-technology ecosystems, with sound judgment around governance, privacy, and quality control.
A confident, collaborative leader with exceptional written, presentation, relationship-building, and cross-functional communication skills.
Bachelor’s degree in marketing, business, communications, or a related field is preferred; equivalent experience and demonstrated results will be considered.

Nice To Haves

Franchise experience is strongly preferred.
HubSpot certifications are an asset.

Responsibilities

Develop and execute a multi-year marketing strategy that supports corporate priorities, franchise system growth, local market performance, customer acquisition, retention, and brand differentiation. Translate company objectives into an annual marketing plan, operating calendar, budget, KPIs, and a clear cadence for measuring results and reallocating investment.
Sharpen Prep Academy Tutors’ brand positioning for parents, students, educators, community partners, prospective franchisees, and referral sources. Protect a cohesive, high-quality brand experience across all customer touchpoints while creating practical approved assets and guardrails that allow franchisees to market confidently and effectively in their own communities.
Create a scalable franchise marketing system that makes strong marketing execution easier at the local level. This includes standardized market-launch plans, 30/60/90-day opening campaigns, localized annual marketing calendars, campaign-in-a-box materials, budget frameworks, local partnership guidance, referral programs, and playbooks for online and community-based demand generation.
Develop and deliver onboarding training for new franchisees covering business-start-up marketing, local market analysis, ideal-customer targeting, competitive positioning, lead generation, HubSpot usage, follow-up standards, campaign execution, budgeting, and business planning. Provide ongoing group training and one-on-one coaching, identify performance gaps, and help franchisees convert marketing activity into disciplined growth plans.
Establish clear service levels and routines for franchise marketing support, including office hours, training sessions, performance reviews, resource libraries, campaign briefings, and structured feedback loops. Work closely with franchise operations and leadership to ensure marketing initiatives are practical, adopted, measured, and connected to each franchisee’s revenue goals.
Lead the development and optimization of multi-channel lead-generation programs across paid search, paid social, local SEO, organic social, content, email, referral, partnerships, retargeting, and other relevant channels. Ensure campaigns are grounded in clear audience segments, compelling parent-focused messaging, appropriate geography, thoughtful offers, and reliable measurement.
Manage digital advertising strategy and performance across platforms such as Google Ads, Meta, YouTube, LinkedIn where appropriate, and emerging channels. Establish disciplined testing of audiences, creative, landing pages, offers, bidding strategies, and local-market variations. Set clear guardrails for lead quality, cost per lead, cost per qualified opportunity, enrolment contribution, and return on marketing investment—not vanity metrics alone.
Identify and cultivate scalable local-growth levers, including school and community relationships, professional referral partnerships, parent ambassadors, alumni and customer referrals, events, seasonal campaigns, and strategic partnerships that reflect the needs of families in each market.
Serve as the executive owner of the marketing side of HubSpot and work with sales, franchise operations, and technical partners to ensure that it is configured and adopted as the system of record for marketing activity, lead management, customer communications, and performance reporting.
Establish standards for lead capture, source tracking, routing, response-time expectations, lifecycle stages, pipeline definitions, segmentation, nurture sequences, re-engagement programs, and post-enrolment communications. Build dashboards that give corporate leadership and franchisees a clear view of local demand generation, lead quality, follow-up performance, conversion, campaign impact, and opportunity gaps.
Design email marketing and marketing-automation programs that guide parents through the decision process with useful, timely, brand-consistent communications. Develop retention, reactivation, referral, review-generation, and seasonal communication strategies that deepen customer relationships beyond the initial enrolment.
Lead the strategic evolution of the corporate and franchise digital experience. This includes website architecture, local landing pages, service pages, content hubs, calls to action, forms, booking pathways, lead capture, accessibility, speed, analytics, and search-engine visibility.
Ensure that the website tells a clear and trusted story to parents while delivering a high-converting path from first visit through inquiry, consultation, and enrolment. Prioritize conversion-rate optimization through evidence-based testing and use insight from calls, CRM data, and franchise feedback to improve the customer journey continuously.
Establish a sustainable content and SEO roadmap focused on the questions, concerns, seasons, academic needs, and decision triggers of families. Coordinate technical, on-page, and local-search initiatives—including local business listings and review management—to strengthen discoverability and credibility in every franchise territory.
Develop an editorial and social-media strategy that positions Prep Academy Tutors as a trusted, helpful authority for families navigating academic support. Oversee the planning, production, quality control, and distribution of useful content in formats such as articles, parent guides, student-success stories, expert videos, social posts, email newsletters, case studies, webinars, and local-market materials.
Establish social-media standards and a practical operating model that supports consistent corporate storytelling while enabling thoughtful, compliant, localized franchise activity. Work with teams and franchisees to capture authentic stories while protecting student privacy, consent requirements, and brand reputation.
Own reputation strategy, including review-generation programs, testimonial collection, response standards, and monitoring of brand sentiment. Ensure that positive customer outcomes are ethically and consistently transformed into proof points that build trust with prospective families.
Identify and implement AI-enabled workflows that increase the speed, quality, and scalability of marketing work. Applications may include content ideation and production, creative testing, research synthesis, campaign reporting, lead scoring, personalization, local-market adaptation, knowledge management, and training support.
Set sensible governance for AI use, including brand tone, human review, data privacy, customer confidentiality, permissions, accuracy, intellectual property, and responsible use of student and family information. Maintain a practical marketing-technology roadmap that integrates tools only where they create measurable business value and can be adopted successfully by the franchise network.
Build, coach, and retain a capable marketing team that combines strategic thinking with reliable execution. Define roles, goals, performance expectations, workflows, and development plans across key capabilities such as paid media, CRM, creative, web, content, design, analytics, and franchise marketing.
Select and manage agencies, contractors, technology vendors, and other external partners with clear scopes, service levels, reporting expectations, and accountability for outcomes. Manage corporate marketing budgets and guide local-market investment, ensuring funds are deployed with discipline and aligned to strategic priorities.
Regularly communicate results, risks, insights, and recommendations to the President, leadership team, and franchise network. Bring a fact-based, constructive, and solutions-oriented approach to identifying what is working, what is not, and what should change.