Coffee Wholesale Sales Representative

White Rhino Coffee•Dallas, TX

1d•Remote

About The Position

White Rhino Coffee + Emporium Pies is seeking a driven, relationship-focused Sales Representative to grow our wholesale partnerships. You’ll introduce premium coffee and handcrafted pies to cafés, restaurants, corporate offices, and specialty retailers - building meaningful partnerships, not just making sales. This role is ideal for someone who thrives in an independent, performance-based environment and is excited about representing brands centered on quality and experience.

Requirements

Strong interpersonal and relationship-building skills
Self-motivated with the ability to work independently
Comfortable with in-person sales and outreach
Understanding of food & beverage or hospitality industry
Ability to communicate value beyond price (quality, experience, partnership)
High attention to detail and follow-through
Strong organizational and time management skills

Responsibilities

Prospect and identify new wholesale opportunities within target markets (cafes, restaurants, offices, hospitality, etc.)
Build and maintain a pipeline of qualified leads
Conduct in-person visits, tastings, and product introductions
Educate potential partners on Emporium Concepts' offerings, including coffee, pies, and advisory support
Close new wholesale accounts and facilitate onboarding handoff to the Account Management team
Collaborate with internal teams to ensure alignment on product availability, pricing, and positioning
Maintain accurate records of outreach, pipeline, and account activity (HubSpot CRM)
Represent the brand with professionalism, warmth, and product knowledge
Provide market feedback and insights to support product and sales strategy
Support local events, activations, or sampling opportunities as needed