Co-VP Marketing

Commerce Undergraduate SocietyVancouver, BC

About The Position

CMP Co-VPs Marketing are responsible for building CMP Home Base's public presence, communicating its new identity to the Sauder community, and driving awareness and opt-in participation across all channels. Note: You do not need to co-apply with another applicant.

Requirements

  • Strong creative and graphic design abilities
  • Genuine interest in storytelling and community-oriented content
  • Proficient in digital marketing and social media strategy
  • Excellent organizational and communication skills

Nice To Haves

  • Experience with Canva, Squarespace, and/or Mailchimp is an asset

Responsibilities

  • Lead CMP's rebrand strategy to reflect its new identity as a peer connection and belonging program rather than an academic service
  • Manage all marketing channels including Instagram, the CMP website, and email communications
  • Create content that authentically communicates what CMP Home Base is and why first-years should get involved
  • Promote all CMP events and programming, including the Welcome Week Kickoff, Mid-Year Reset, and recurring coffee chats
  • Develop and distribute opt-in campaigns to maximize first-year sign-ups for buddy pairings and peer pods
  • Design and maintain visual assets that reflect the warmth and approachability of CMP's new direction
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