CMS Stablecoin Product Strategy & GTM Manager

Visa•New York, NY

4d•$156,800 - $251,100•Onsite

About The Position

The CMS Stablecoin Product Strategy & GTM Manager will help shape and scale Visa’s stablecoin business. The role spans product strategy, commercialization, portfolio strategy, and business planning, translating emerging opportunities into strategic priorities, client propositions, and scalable businesses. The Manager will work across Visa’s stablecoin portfolio to scale existing products and use cases and evaluate new opportunities, markets, and partnerships. The position combines strategic thinking with hands-on execution and collaboration across Product, Sales, Regions, Finance, Legal, Compliance, Risk, Marketing, and other teams. All roles require digital fluency, including using emerging technologies such as Generative AI tools (e.g., ChatGPT and Microsoft Copilot) to support everyday work. The role is based in Visa’s New York City office and requires at least three days in the office, with the specific days confirmed by the Hiring Manager. Work hours vary according to departmental needs, and travel is required 5–10% of the time. The position is performed in an office setting and requires sitting and standing at a desk, communicating in person and by telephone, and frequently operating standard office equipment such as telephones and computers.

Requirements

At least 5 years of relevant work experience with a bachelor’s degree, or at least 2 years of work experience with an advanced degree (e.g., Master’s, MBA, JD, MD), or 0 years of work experience with a PhD.
Digital fluency, including the ability to work with emerging technologies such as Generative AI tools to support everyday work.

Nice To Haves

6 or more years of work experience with a bachelor’s degree, or 4 or more years of relevant experience with an advanced degree, or up to 3 years of relevant experience with a PhD.
Experience in product strategy, product management, corporate strategy, business development, commercialization, management consulting, or a related field.
Ability to structure complex and ambiguous business problems and translate analysis into clear strategic recommendations and actions.
Experience developing business cases, market assessments, commercialization strategies, or strategic plans.
Strong analytical skills and ability to combine quantitative and qualitative inputs to support business decisions.
Strong written and verbal communication skills, including synthesizing complex topics into clear, executive-ready narratives.
Experience managing and implementing complex projects directly or through supervision.
Experience working in cross-functional teams to implement and assess the operational impact of process changes.
Experience with project management techniques, methodologies, and best practices such as Agile.
Experience in payments, fintech, digital assets, stablecoins, money movement, or adjacent financial-services sectors.
Experience developing and executing product or commercial strategies that contribute to adoption, revenue growth, or market expansion.
Experience evaluating new products, business models, markets, or partnerships in rapidly evolving industries.
Experience working with clients, commercial teams, and product organizations to translate client needs into product and business priorities.
Experience working across regions and functions in a global, highly matrixed organization.
Strong financial and commercial acumen, including familiarity with market sizing, business cases, pricing, unit economics, or profitability analysis.
Ability to operate effectively in an emerging space where market structures, technologies, client needs, and regulatory frameworks continue to evolve.

Responsibilities

Support the definition and evolution of Visa’s stablecoin strategy and product portfolio, aligning priorities with CMS and broader Visa objectives.
Identify and evaluate new product, use case, and market opportunities based on client needs, market developments, competitive dynamics, and Visa’s strategic position.
Develop business cases and strategic recommendations to inform investment, product, and portfolio decisions.
Shape product and go-to-market strategies, including value propositions, target clients and segments, positioning, and approaches to market.
Support market expansion strategy by assessing market attractiveness, client opportunities, regulatory considerations, ecosystem readiness, and potential partners.
Partner with Product, Sales, Regions, and other functions to launch and scale stablecoin products and use cases across priority markets.
Monitor the stablecoin, payments, and digital assets landscape and identify trends, technologies, and competitors that may create opportunities or implications for Visa.
Support business and portfolio planning, including priorities, OKRs, performance tracking, and strategic planning processes.
Develop executive-level analyses, recommendations, and narratives to support senior leadership decisions.
Lead high-priority strategic projects across products, markets, and functions as Visa’s stablecoin business evolves.