Clinical Marketing Liaison

Encompass Health•Houston, TX

About The Position

The Clinical Marketing Liaison helps drive patient growth and business goals by cultivating referral relationships within an assigned geographic territory. The role reviews medical conditions and pre-screens patients from hospitals, skilled nursing facilities, homes, and assisted living facilities. It develops call plans and strategies using the Referral Development System (RDS), uses territory market analysis to identify new business opportunities, and educates community members, referral sources, and physicians about hospital programs and services. The liaison also identifies opportunities to position the hospital strategically, responds to admission barriers, and follows up on admission variables.

Requirements

  • Current driver's license in the employed state and an acceptable driving record under company policy.
  • CPR certification.
  • At least 2 years of experience in a healthcare environment.

Nice To Haves

  • Bachelor's degree or equivalent job experience.
  • Healthcare experience as a clinician or technician.
  • At least 1 year of experience as a nurse liaison or successful sales experience in a healthcare environment.
  • Familiarity with acute hospitals, rehabilitation facilities, and the local healthcare market.

Responsibilities

  • Review medical conditions and pre-screen patients referred from hospitals, skilled nursing facilities, homes, and assisted living facilities.
  • Develop call plans and strategies to drive volume using the Referral Development System (RDS).
  • Use market analysis data within the assigned territory to identify new business opportunities.
  • Educate the community, referral sources, and physicians about hospital programs and services.
  • Identify development opportunities to position the hospital strategically in the marketplace.
  • Respond to and overcome admission barriers and follow up on admission variables.
  • Cultivate strong referral relationships within a geographic territory.

Benefits

  • Affordable medical, dental, and vision plans for full-time and part-time employees and their families.
  • Paid time off that accrues over time.
  • Tuition reimbursement and continuing education opportunities.
  • Company-matching 401(k).
  • Employee stock purchase plan.
  • Flexible spending and health savings accounts.
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