Client Marketing Specialist
Human Coalition•Plano, TX
•Hybrid
About The Position
The Client Marketing Specialist develops, implements, and optimizes client marketing activities across multiple channels to increase the quantity and quality of leads. The role is with Human Coalition, a Christian pro-life organization, and is classified as exempt. It is full-time, weekday work based onsite in Plano, Texas, or hybrid. The position reports to the Client Marketing Manager and has no supervisory responsibilities.
Requirements
- Passionate alignment with Human Coalition's mission and vision.
- Strong written and verbal communication skills.
- 3–5 years of experience in a marketing role.
- At least 2 years of SEM experience, including Google Ads, Microsoft Advertising, and Yahoo Ads platforms.
- Solid knowledge of web analytics tools such as Google Analytics and Crazy Egg.
- Advanced knowledge of Microsoft Office and Google suite of products.
Nice To Haves
- Bachelor’s degree in Marketing or a related field preferred.
- Google Ads/Analytics certifications or other marketing certifications.
- Experience with call-tracking or attribution software such as CallRail or DialogTech.
- Experience with bid-management platforms such as Marin, Kenshoo, or QuanticMind.
- Experience with automated reporting platforms such as DataStudio or DOMO.
- Landing-page development experience, such as WordPress.
- Salesforce CRM experience.
Responsibilities
- Manage PPC campaigns, including keyword generation, ad copywriting, landing-page testing, budget management, campaign tracking, reporting, and performance analysis.
- Implement bidding strategies and optimize PPC campaigns to meet lead-volume goals and KPIs such as CPC and CPA.
- Analyze performance data to inform campaign decisions.
- Conduct A/B and multivariate tests to optimize performance.
- Develop innovative marketing concepts to meet marketing goals.
- Maintain attention to detail, self-motivation, and strong project-management practices.
- Proactively identify and address problems.
- Communicate effectively and tell meaningful stories using data and analytics.
- Pursue ongoing learning and stay up to date with industry trends and best practices.
- Assist with coordinating internal and external communications, including with vendors as needed.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
Upload and Match Resume
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
