Cinema Marketing Manager - Emerging Technologies

Sony•Los Angeles, CA

1d•$111,108 - $148,143•Hybrid

About The Position

Sony Electronics is seeking a creative, strategic, and collaborative marketer to help grow its presence in digital cinema, spatial capture, virtual production, and augmented reality. The role is based in Los Angeles, with some travel to San Diego, and sits within Sony’s Imaging Marketing team. It focuses on marketing XYN spatial-content software and other XR products, including SRD (Spatial Reality Display) and mocopi, as well as virtual production tools. The position also supports Sony Cinema Line products, including VENICE and FX Series cameras, professional lenses and accessories, and OCELLUS. The manager works with the Cinema Marketing Lead and partners across Business Management, Business Development, Sales, Imaging Solutions, and the broader Marketing organization. The role helps shape Sony’s presence in XR and cinema by connecting technology, artistry, and storytelling, and supports the development of campaigns, customer relationships, content, public relations, demand generation, business plans, budgets, and forecasts.

Requirements

At least 5 years of experience in marketing and/or communications.
Understanding of the film and production landscape, with established relationships in the community.
Ability to translate technical innovation into creative narratives that resonate.
Strong collaboration skills and ability to work across teams and disciplines in a matrixed organization.
Ability to think strategically and execute effectively.
Passion for the intersection of technology and creativity.

Nice To Haves

Marketing or communications experience in XR, cinema, VFX, video production, or the imaging industry.
Knowledge of VFX and 3D or spatial imaging technologies.

Responsibilities

Handle marketing and communications efforts for XR and virtual production products under the oversight of the marketing lead, developing campaigns and messaging to establish and grow Sony’s market in these areas.
Support the development of relationships with key contacts in XR and virtual content creation across film and television, gaming, education, and other fields.
Drive content creation by working with users to showcase their work, educate audiences about new tools, and establish Sony as a leader in XR content production.
Collaborate with cross-functional teams to develop integrated marketing programs that drive awareness, engagement, and sales through direct, channel, and rental partners.
Support public relations strategy and execution for Sony’s XR and virtual production tools, including relationships with press, creators, and key opinion leaders.
Partner with the Imaging Solutions team to design and execute demand-generation activities for production companies, key accounts, and end users.
Represent the voice of the customer by sharing field insights and trends to inform product and marketing strategy.
Represent Sony at industry events, trade shows, and festivals as an advocate for the brand.
Work with the marketing lead on activities supporting the New Content Creation business, including Sony Cinema Line cameras and OCELLUS as well as XR and virtual production tools.
Complete reporting and analysis for relevant projects and time periods as requested by management.
Help develop yearly marketing plans, budgets, and forecasts that support business growth and brand momentum.

Benefits

Competitive base salary and eligibility for an annual corporate bonus plan based on company performance; the bonus is not guaranteed.
Healthcare benefits, including medical, dental, and vision.
Paid medical leave.
401(k) plan with matching company contributions.
Vacation time.
Education assistance.
Student loan assistance program.
Eighty hours of paid sick leave annually.
Up to twelve weeks of paid parental leave.
Hybrid home/office workplace.
Monthly Free Fridays and early Friday shutdowns throughout the year, including summer half-days.