Cinema Marketing Manager - Emerging Technologies

Sony•Los Angeles, CA

4d•$111,108 - $148,143•Hybrid

About The Position

Sony Electronics Inc. is seeking a creative, strategic, and collaborative marketer to support its growing presence in digital cinema, spatial capture, virtual production, and augmented reality. Based in Los Angeles, with some travel to San Diego, this role is part of Sony’s Imaging Marketing team. It focuses on marketing XYN software for capturing, generating, and manipulating spatial content; XR products including SRD (Spatial Reality Display) and mocopi; and virtual production tools. The position also supports Sony Cinema Line products, including VENICE and FX Series cameras, professional lenses, accessories, and OCELLUS. The manager works with the Cinema Marketing Lead and teams across business management, business development, sales, and marketing to connect technology, artistry, and storytelling. The role develops marketing plans and campaigns, supports relationships across film, television, gaming, education, and other fields, and helps establish Sony in emerging XR and virtual production markets. The position also contributes to demand generation, public relations, events, customer and market insights, and reporting and analysis. The anticipated base pay range is $111,108 to $148,143. The position is eligible for an annual corporate bonus plan, based on company performance and not guaranteed, and a comprehensive benefits package. Sony describes a hybrid home/office workplace, monthly Free Fridays, and early Friday shutdowns throughout the year, including summer half-days.

Requirements

At least 5 years of experience in marketing and/or communications.
Understanding of the film and production landscape.
Established relationships in the film and production community.
Ability to translate technical innovation into creative narratives that resonate with audiences.
Strong collaboration skills and ability to work across teams and disciplines in a matrixed organization.
Ability to think strategically and execute effectively.
Passion for the intersection of technology and creativity.
Honesty, integrity, and ethical conduct.

Nice To Haves

Marketing or communications experience in XR, cinema, VFX, video production, or imaging.
Knowledge of VFX and 3D/spatial imaging technologies.

Responsibilities

Handle marketing and communications for XR and virtual production products, with oversight from the marketing lead, by creating campaigns and messaging to establish and grow Sony’s market presence.
Support relationship development with key contacts in XR and virtual content creation across film, television, gaming, education, and other fields.
Drive content creation with users to showcase their work, educate audiences about new tools, and establish Sony as a leader in XR content production.
Collaborate with cross-functional teams to develop integrated marketing programs that drive awareness, engagement, and sales through direct, channel, and rental partners.
Support public relations strategy and execution for Sony’s XR and virtual production tools, including relationships with press, creators, and key opinion leaders.
Partner with the Imaging Solutions team to design and execute demand-generation activities for production companies, key accounts, and end users.
Share customer insights and field trends to inform product and marketing strategy.
Represent Sony at industry events, trade shows, and festivals as an advocate for the brand.
Work with the marketing lead on activities supporting the New Content Creation business, including Cinema Line cameras and OCELLUS as well as XR and virtual production tools.
Complete reporting and analysis for relevant projects and time periods as requested by management.
Help develop annual marketing plans, budgets, and forecasts that support business growth and brand momentum.

Benefits

Competitive base salary and eligibility for an annual corporate bonus plan based on company performance (not guaranteed).
Healthcare benefits, including medical, dental, and vision insurance.
Paid medical leave.
401(k) plan with matching company contributions.
Vacation time.
Education assistance.
Student loan assistance program.
Eighty hours of paid sick leave annually.
Up to twelve weeks of paid parental leave.
Hybrid home/office workplace.
Monthly Free Fridays and early Friday shutdowns throughout the year, including summer half-days.