Chief Revenue Officer - Executive Leadership with Real Impact

How to Manage a Small Law Firm•Miami, FL

7d•$175,000 - $250,000•Remote

About The Position

This is an internal executive leadership role focused on architecting growth and scaling the entire revenue ecosystem for How to Manage A Small Law Firm (HTM), a membership-based coaching and advisory company serving small law firm owners nationwide. The CRO will be a member of the Executive Leadership Team, working alongside the CEO, COO, CFO, and future Chief People Officer to shape company strategy, accelerate growth, and create alignment across the customer journey. This position requires executive-level ownership of both Sales and Marketing, overseeing leaders across Marketing, Intake, Sales, Client Success, and Retention to ensure alignment across the entire customer lifecycle. The role is for a builder who will shape strategy, optimize customer acquisition and retention, and define the next stage of growth, carrying significant executive authority to influence revenue strategy, organizational structure, performance metrics, and growth initiatives.

Requirements

15+ years of progressive leadership experience in revenue, sales, marketing, or growth functions
Executive-level ownership of both Sales and Marketing organizations
Proven record of driving significant revenue growth
Experience leading multiple revenue-generating departments simultaneously
Strong understanding of customer acquisition, conversion optimization, retention, and revenue operations
Experience building and scaling teams, systems, and processes
Strong financial acumen and forecasting expertise
Demonstrated ownership of marketing functions, including demand generation and direct-response strategy
Experience in membership, subscription, or recurring revenue business models
Experience operating in founder-led, mid-market companies ($10M–$50M revenue range)
Applicants must reside in one of the following states: AZ, CO, FL, GA, IL, MD, MI, NC, NJ, NY, PA, TX, VA, WA

Nice To Haves

Experience in coaching, consulting, education, professional services, or membership-based businesses
Background in entrepreneurial, founder-led, or high-growth organizations
Proven success with direct-response marketing, funnel optimization, and paid acquisition strategies
Experience leading remote or distributed teams

Responsibilities

Develop and execute the company's overall revenue strategy
Own performance across Marketing, Intake, Sales, Client Success, and Retention
Identify new growth opportunities, partnerships, channels, and market segments
Drive customer acquisition, conversion, expansion, and retention initiatives
Forecast revenue and provide strategic recommendations to the Executive Team
Oversee marketing strategy, lead generation, brand positioning, and campaign performance
Own direct-response and digital marketing strategy, including funnel optimization and customer acquisition channels
Continuously improve messaging, funnels, and customer acquisition performance
Identify emerging market trends and growth opportunities
Leverage data and analytics to improve conversion rates and customer acquisition costs
Create alignment between Marketing, Intake, and Sales teams
Improve lead conversion throughout the customer journey
Establish KPIs, reporting systems, and accountability structures
Coach leaders and teams to consistently exceed performance goals
Drive customer retention, engagement, and lifetime value initiatives
Improve referral generation and client satisfaction
Develop strategies that increase renewals, upsells, and long-term customer loyalty
Serve as a member of the Executive Leadership Team
Collaborate with executive leadership on company strategy and growth initiatives
Challenge assumptions, introduce new ideas, and drive innovation
Build scalable systems that support long-term growth