Chief Marketing Officer, Latin America & Caribbean

KFC Europe

3h•Hybrid

About The Position

The Marketing Director for Taco Bell Latin America & the Caribbean (LA&C) is responsible for building both the brand and the system that enables it to scale across the region. This role goes beyond defining marketing strategy. It is accountable for creating the conditions for great marketing to happen consistently by building a strong brand, developing capable teams, and embedding a clear and repeatable operating model across markets. The ideal candidate will balance three critical responsibilities: Inspire bold, distinctive brand building that makes Taco Bell culturally relevant and drives demand; Design and implement a scalable marketing system that enables markets to plan, execute, and improve performance independently; Coach and develop leaders across the region, building capability and confidence within both the LA&C team and franchisee organizations. Success in this role is not defined by how much the individual can personally drive, but by how effectively they: Build brand strength and demand across diverse markets; Develop leaders who can operate independently; Design scalable systems that empower teams and support long-term growth. This role sits on the LA&C Leadership Team and is expected to operate as an enterprise leader and report into the LA&C General Manager. The Marketing Director will also work closely with the International CMO and the rest of the International Marketing Leaders. Travel expected up to 25%. Must be located in Ft. Lauderdale, FL, Plano, TX, or Irvine, CA.

Requirements

Minimum 10 years preferred of relevant experience
BA/BS required; MBA preferred
Experience in QSR/restaurant industry, CPG, marketing/advertising agency, or multi-channel retail industry– international and/or franchised business experience highly recommended, experience in Latin America a plus
Impactful and articulate communicator with ability to conduct business (read, write, and present) in fluent English
Familiarity with Latin American culture preferred, fluency in Spanish and/or Portuguese preferred
Track record of building enduring, high-impact brands, moving beyond campaign execution
Proven ability to connect brand decisions to transactions, product mix, and margin performance
Experience designing scalable marketing systems and operating models, not dependent on individual effort
Strong people leader with a history of building high-performing, self-sufficient teams
Demonstrated ability to influence senior leaders, franchisees, and cross-functional partners through credibility and consistency
Combines strategic brand vision with disciplined, operational execution
Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.

Nice To Haves

MBA preferred
experience in Latin America a plus
Familiarity with Latin American culture preferred
fluency in Spanish and/or Portuguese preferred

Responsibilities

Build a distinctive, culturally relevant brand across LA&C by setting a clear vision for how Taco Bell shows up in each market and pushing for work that breaks through, not blends in
Design and embed a scalable marketing operating system across the region, including briefing, planning, execution, and measurement, so markets can consistently deliver high-quality work
Shift the organization from reactive marketing to proactive planning, ensuring clarity in priorities, calendar, and resource allocation across all markets
Develop and coach marketing leaders across LA&C and franchisee organizations, building capability, confidence, and independence over time
Create strong alignment between marketing, operations, finance, and digital, ensuring marketing decisions are grounded in commercial impact and operational reality
Lead the Regional Marketing Fund (RMF) with discipline, ensuring investments are focused, measurable, and tied to business outcomes
Drive performance through marketing, with a clear link to transactions, mix, and profitability, not just activity or brand metrics
Build and scale integrated ways of working across agencies and partners, including the implementation of an Integrated Agency Team (IAT) model in each market
Operate as a system leader, identifying root causes and building long-term solutions

Benefits

Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
Onsite childcare through Bright Horizons
Onsite dining center and game room (yes, there is a Taco Bell inside the building)
Onsite dry cleaning, laundry services, and carwash
Onsite gym with fitness classes and personal trainer sessions
Up to 4 weeks of vacation per year plus holidays and time off for volunteering
Generous parental leave for all new parents and adoption assistance program
401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
Comprehensive medical & dental including prescription drug benefits and 100% preventive care
Discounts, free food, swag