Chief Growth Officer

Houston Hospice•Houston, TX

About The Position

The Chief Growth Officer (CGO) is a member of the executive leadership team responsible for the growth of Houston Hospice and its affiliates. The CGO is accountable for Average Daily Census (ADC) growth, referral development, market expansion, brand presence, community access, and future business-development initiatives, including growth through acquisitions and affiliations. The CGO leads Sales, Marketing, and Partnerships and works across Clinical Operations, Intake, Finance, and Philanthropy to ensure growth is sustainable, compliant, and consistent with the mission. The role develops and executes enterprise growth strategies, leads sales and marketing, evaluates market expansion opportunities, and builds referral and community partnerships. It reports growth results to the CEO, executive team, and board. The position involves frequent local and regional travel, occasional overnight or out-of-area travel, and flexibility to work outside normal business hours for events, meetings, and organizational activities. The position may involve prolonged sitting, standing, walking, and driving, as well as work at healthcare facilities, community locations, and external business sites. Direct exposure to clinical hazards is not routinely expected. Physical demands include frequent sitting, standing, walking, bending or stooping, and use of one or both hands; occasional squatting, crawling, climbing, reaching above shoulder level, kneeling, balancing, and lifting, carrying, pushing, or pulling up to 20 pounds. The role involves being inside and outside frequently and occasional exposure to specified temperatures and environmental conditions.

Requirements

Bachelor's degree in Business Administration, Healthcare Administration, Marketing, or a related field required.
10 or more years of progressive leadership in healthcare growth, business development, or strategy, including 5 or more years at the senior executive level.
Demonstrated enterprise growth results.
Experience leading sales and marketing teams.
Strategic planning, market analysis, and growth forecasting skills.
Financial and business acumen, including ROI and business-case development.
Healthcare sales leadership, CRM, and sales analytics skills.
Brand strategy and marketing leadership skills.
Knowledge of healthcare fraud and abuse laws and hospice regulations.
Ability to influence across departments and build executive-level partnerships.
Excellent written, verbal, and presentation skills, including with boards.
Reliable transportation is required.
Ability to handle confidential information properly and adhere to organizational privacy practices and the compliance program.

Nice To Haves

Master's degree (MBA, MHA, or related).
Executive experience in hospice, palliative care, or post-acute care.
Acquisition, affiliation, or market-entry experience.
Nonprofit healthcare experience.

Responsibilities

Develops and executes a multi-year enterprise growth strategy aligned with the strategic plan, financial plan, and workforce plan.
Establishes annual ADC, admissions, and market targets and cascades goals to contributing departments.
Maintains growth forecasts and an enterprise growth scorecard; reports results to the CEO, executive team, and board.
Partners with Clinical Operations and Intake to improve referral-to-admission conversion and ensure capacity supports growth.
Directs the Sales team, including its structure, territories, goals, incentive design, and performance management.
Develops strategies to grow relationships with hospitals, physicians, skilled nursing and assisted living communities, home health agencies, payers, and community organizations.
Identifies referral leakage and underdeveloped accounts and implements targeted account plans.
Conducts market and competitive analysis to identify expansion opportunities, including acquisition and affiliation targets.
Prepares market-entry business cases with the CEO and supports due diligence with the executive team.
Leads growth integration in new and acquired markets, including referral relationships, sales alignment, and brand transition.
Directs Marketing and Communications and maintains a consistent Houston Hospice brand across all markets.
Develops outreach and education that expand access for underserved populations and encourage earlier hospice referrals.
Represents Houston Hospice at healthcare, civic, and professional events, and partners with Philanthropy on community initiatives.
Ensures growth, referral, and marketing activities comply with the Anti-Kickback Statute, Stark Law, and hospice eligibility and marketing regulations.
Identifies and evaluates new programs, service lines, partnerships, and payer models.
Communicates with empathy, patience, professionalism, and respect, especially when assisting individuals who may be distressed, grieving, or unfamiliar with hospice services.
Trains and provides guidance to volunteers and interns, as assigned.
Handles confidential information properly and adheres to organizational privacy practices and the compliance program.
Assists in providing services that foster the organization's mission, values, vision, and goals.
Performs other job duties as required and/or requested by management.
Travels frequently throughout the local and regional service area for referral-source meetings, community and networking events, strategic partnership meetings, organizational meetings, and other business-development activities; occasional overnight or out-of-area travel may be required.
Maintains reliable transportation and flexible scheduling, including occasional work outside normal business hours.