Chevrolet Zone Manager - West Michigan

General Motors•Work From Home - Michigan, MI
•Remote

About The Position

The Chevrolet Zone Manager leads sales excellence and business performance across an assigned zone, building trusted dealer relationships and leading a field team. The role develops strategies to expand dealer market share and profitability, improve customer satisfaction and brand loyalty, and execute Chevrolet business priorities. It also oversees support functions including product and technology training, accessories, financial services, business development, and dealer digital marketing strategy. This is a remote, field-based position requiring frequent travel to dealerships in the assigned territory. The selected candidate must reside in an approved city within the territory or relocate to Grand Rapids, Michigan, or a surrounding area approved by leadership within 60 days of the start date. Travel is at least 50% and may be up to 75%. Relocation benefits are available to eligible candidates. The role requires the ability to legally operate a motor vehicle and successfully complete a Motor Vehicle Report review. GM does not provide immigration-related sponsorship for this role.

Requirements

  • Bachelor’s degree in Business, Sales, Marketing, or a related field.
  • At least 5 years of experience in Sales, Marketing, or related fields, with a proven track record of driving revenue growth.
  • Strong automotive industry knowledge and business acumen, which may include sales, aftersales, service operations, and customer experience management.
  • Proficiency in spreadsheet and reporting tools, including data analysis, reporting, and visualization; Google Workspace preferred.
  • Ability to travel up to 75%.
  • Ability to legally operate a motor vehicle in accordance with licensing requirements in the states where work is performed.
  • Must live in an approved city within the assigned territory or be willing to relocate within the stated timeline.
  • Must successfully complete a Motor Vehicle Report review.
  • Must not require GM immigration-related sponsorship now or in the future.

Nice To Haves

  • At least 3 years of experience leading, coaching, and developing a team; highly preferred.
  • Leads through influence, aligning cross-functional teams and dealer partners around shared goals.
  • Builds trust-based, long-term relationships with dealers and internal stakeholders.
  • Analyzes complex sales data across district, zone, and regional levels.
  • Uses data and customer insights to develop market-specific action plans.
  • Highly organized and adaptable, and thrives in fast-paced, evolving environments.
  • Works independently and manages competing priorities effectively.
  • Thinks strategically and creatively to drive business results.
  • Prior experience leading dealer-facing teams.
  • Navigates conflict constructively and addresses performance gaps directly.
  • Solves complex business challenges with innovative, practical solutions.
  • Effectively delegates and prioritizes across multiple districts and dealerships.
  • Open to relocating across districts and markets to broaden business knowledge, gain diverse experiences, and support organizational needs.

Responsibilities

  • Drive achievement of Zone Sales and Aftersales performance objectives.
  • Promote Local Market Association (LMA) alignment and effectiveness through dealer and agency partnerships.
  • Lead communications that support brand business priorities and go-to-market strategies.
  • Build and develop the team of District Sales Managers (DSMs), including interviewing candidates, coaching, and providing timely candid performance feedback.
  • Analyze zone performance, market conditions, competitive activity, and dealer trends to identify opportunities and develop data-informed strategies to improve sales, market share, dealer profitability, customer satisfaction, and dealer effectiveness.
  • Champion a business development culture that drives sales growth and aftersales opportunities.
  • Promote dealer engagement and execution excellence in Tier 3 digital marketing initiatives.
  • Lead District Manager teams in optimizing inventory performance and turn rates.
  • Partner with the Accessory Distributor and Installer (ADI) to advance dealer and LMA accessory integration strategies.
  • Assist in developing and implementing customer retention and conquest strategies for the zone.
  • Hold dealers accountable through disciplined business planning and action plans that drive sales growth.
  • Oversee the zone dealer network, including facility image program execution and compliance.
  • Champion zone training performance and sales excellence.
  • Promote a customer-centric culture in which the customer is at the center of decisions and actions.
  • Administer dealer contractual agreements and ensure compliance with performance standards related to retail sales, customer satisfaction, profitability, and working capital.
  • Ensure effective adoption and use of dealership empowerment tools and resources.

Benefits

  • Relocation benefits are available for candidates who qualify under company policy.
  • GM provides employee well-being and total rewards resources; specific benefit offerings are not detailed in the posting.
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