Chef – Excellence en commercialisation (Gestionnaire omnicanal) / Manager, Go to Market Excellence (Omnichannel Manager)

Pfizer•Kirkland, QC

11d•CA$92,100 - CA$153,500•Hybrid

About The Position

The Commercial Excellence and Innovation team is looking for a talented individual to join us as a Manager, Go to Market Excellence (Omnichannel) at Pfizer. This role will help lead the implementation of Pfizer Canada’s Go-to- Market strategies — including our Omnichannel Vision and Integrated Channel Planning (ICP) — acting as a strategic omnichannel partner accountable for planning quality and measurement. Pfizer is transforming the way we work to bring increased value to healthcare providers and improve the health outcomes of the patients we serve. We are enriching the ways we engage with patients and physicians by embedding digital tools and channels into our commercial model. We are looking for someone who can integrate themselves into our brand teams, understand business objectives, implement tactics and measure their success. We are looking for someone who can quickly and effectively build relationships, has an agile mindset and who can help brand teams realize their goals to provide an exceptional customer experience. If you are looking to leverage your experience in marketing to help an organization execute and lead the pharmaceutical industry to deliver enhanced value to HCPs and improve patients’ lives, then this may be the dream job for you!

Requirements

University degree in Science, Health Sciences, or Business
Experience in multi-channel marketing and understanding of the digital landscape
Diverse Experience in the Pharma Experience including marketing
Deep understanding of marketing channels and channel strategy, with the ability to guide brand teams on channel selection, integration, sequencing, and optimization to deliver a cohesive customer experience.
Experience leading and influencing without formal authority across multiple teams, functions and businesses, with a proven ability to drive alignment and hold stakeholders accountable to shared plans
Strong project management skills including a track record of implementing project deliverables on time, with clear ownership, accountability, and tight, proactive stakeholder follow-through
Strong communication and interpersonal skills; able to work independently as well as within a team environment
Being able to work effectively in a team-based matrix environment with tight deadlines, multiple stakeholders and competing needs
Bilingualism (English and French) - the incumbent must be able to communicate well in English, as his or her duties require interaction with stakeholders and colleagues outside Quebec and Canada
Comfort with data-driven decision-making and measurement design, plus curiosity and willingness to experiment with AI-enabled ways of working (e.g., in-house content creation)

Responsibilities

Lead the quality of Integrated Channel Planning (ICP) with Brand Managers, ensuring plans are strategically sound and measurable before execution
Contribute to ensure the team delivers an Omnichannel approach with a single customer experience through integrating sales and marketing channels
Work with cross-functional colleagues on the adoption of go to market tools & new ways of working
Establish sustainability plans for Brand managers and Customer-facing colleagues on the adoption of Go- to-Market-tools
Act as an omnichannel champion supporting brand teams as they embed digital innovation and champion omnichannel strategies to ensure uptake and effective usage
Work with cross-functional teams to understand and improve the customer journey and experiences, tracking customer journeys across channels and ensuring a consistent customer experience
Own measurement accountability: co-define decision-driving KPIs with brand teams and ensure measurement frameworks exist before tactics launch, translating performance into optimization recommendations
Guide brand teams on AI-enabled content enablement, advising where AI adds value and helping scale in-house content — acting as a strategic guide rather than the executor
Work with great cross-functional brand teams to understand brand objectives, guide and orchestrate the execution of digital tactics in partnership with the Go-To-Market team including analytics, and provide input on brand operational plans to ensure brand objectives are achieved
Understand the performance of campaigns, using analytics tools such as Google and Adobe, internal dashboards (e.g., Tableau/Power BI), and internal data sources to measure performance, and provide insight into future omnichannel campaigns and tactics
Leading our Go To Market Omnichannel approach: you will be responsible for helping brand teams accelerate their omnichannel approach
Leveraging your omnichannel mindset to maximize the customer journey, customer experience and appropriate integration of digital channels into the brand strategy
Manage competing priorities, focusing on interdependencies, and ensuring teams have what they need to be successful
Collaborate, communicate, and align with key stakeholders across Business Units and functions
Tracking data points, measuring campaign success, and translating outcomes into insights to help brand teams with future planning and tactics
Identifies and reports adverse events and product complaints as per Corporate procedure, including Your Reporting Responsibilities (YRR) training.