Change Management Senior Analyst

Salesforce•Chicago, IL

About The Position

Salesforce’s Go To Market (GTM) Planning and Activation Team is seeking a Senior Analyst of GTM Change Activation. This specialized strategy and delivery role drives large-scale behavioral, policy, and process transformations across the enterprise. The role translates ambiguous business objectives into actionable activation strategies and helps ensure GTM teams are prepared, aligned, and activated at launch. It operates at the intersection of sales strategy, program delivery, and enterprise transformation, supporting high-stakes changes to GTM motions. The position involves designing and delivering GTM transformations, supporting shifts in organizational behavior and sales processes, and developing change and delivery playbooks. The Senior Analyst partners with sales leaders, GTM strategy teams, and enablement partners to build alignment and manage execution risks. Success is measured through adoption, behavioral change, GTM performance, and lasting business outcomes.

Requirements

  • At least 5 years of professional experience in corporate transformation, strategy and delivery, or complex organizational change management.
  • Proven experience working with Go-To-Market functions, sales strategy, or revenue operations, with a strong understanding of sales organizations.
  • A strong track record delivering large-scale, non-standard changes, such as policy, behavioral, or operating model shifts.
  • Ability to tackle ambiguity, synthesize complex inputs into a clear perspective, and adapt quickly.
  • Strong written and verbal communication skills, including the ability to share recommendations with senior leadership and explain complex strategies clearly.
  • A degree or equivalent relevant experience.

Nice To Haves

  • Previous management consulting experience, specifically in enterprise transformation or GTM strategy.
  • A creative builder mentality, including willingness to try new approaches, build frameworks from scratch, and tailor solutions to business problems.
  • Relevant certifications in Change Management (such as CCMP or PROSCI) or Program Management (such as PMP), or an MBA.

Responsibilities

  • Support the design and end-to-end delivery of complex, high-visibility GTM transformations.
  • Translate ambiguous business objectives into clear, actionable activation strategies.
  • Support large-scale changes in organizational behavior, sales processes, and policy execution, helping teams prepare for strategic pivots.
  • Identify core business challenges, develop a point of view, and design solutions that may challenge existing approaches.
  • Build strategic plans that combine program management rigor with change management methodologies, equipping stakeholders for launch.
  • Build relationships with sales leaders, GTM strategy teams, and enablement partners to drive alignment, mitigate execution risks, and build momentum.
  • Define and track success metrics for adoption, behavioral shifts, and GTM performance, supporting sustainable outcomes.

Benefits

  • Time off programs
  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Mental health support
  • Paid parental leave
  • Life insurance
  • Disability insurance
  • 401(k)
  • Employee stock purchasing program
  • Company bonus, incentive compensation for sales roles, and equity may be applicable
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