Catering Sales Manager

Vinarosa Resort and Spa•Santa Rosa, CA

6d•$72,000 - $82,000•Onsite

About The Position

The Catering Sales Manager drives catering and event revenue across all market segments and positions Vinarosa Resort & Spa as a premier luxury destination for corporate groups, meetings, incentive programs, retreats, leisure and travel partners, weddings, social events, and other group business. Reporting to the Director of Sales & Marketing, this full-time, on-site role develops new business, expands key accounts, leads the catering sales process from prospecting through contract, and partners with resort teams to deliver exceptional client experiences. Success requires strategic, relationship-driven selling, strong market awareness, and consistent achievement of revenue goals.

Requirements

Two to three years of relevant sales experience, or a college degree plus at least one year of related experience; luxury or upscale hospitality sales experience across one or more market segments is strongly preferred.
Proven ability to meet high performance standards in a fast-paced environment and work a flexible schedule, including weekends and client events as needed.
Excellent written and verbal communication, interpersonal, organizational, presentation, and negotiation skills.
Strong attention to detail, time management, and problem-solving skills, with the ability to manage multiple priorities and meet deadlines.
Proactive, collaborative, and dependable, with sound judgment, integrity, professionalism, and a willingness to learn.
Proficiency in Microsoft Outlook, Excel, Word, and PowerPoint; experience with Delphi, Opera, and event management software preferred, with the ability to learn new systems quickly.

Nice To Haves

luxury or upscale hospitality sales experience across one or more market segments is strongly preferred
experience with Delphi, Opera, and event management software preferred

Responsibilities

Drive revenue across all market segments—including corporate groups, meetings, retreats, weddings, social events, and catering—by managing the full sales cycle from inquiry and site tours through proposals, contract negotiation, event planning, billing, and post-event follow-up.
Achieve annual revenue, booking pace, and future-year sales goals across assigned market segments while maximizing profitability and guest satisfaction.
Generate new business through prospecting, referrals, networking, industry partnerships, and community engagement.
Build strong relationships with corporate clients, meeting and event planners, retreat organizers, wedding couples, social hosts, associations, and vendors to drive repeat business and referrals across all market segments.
Lead property tours, site inspections, and client presentations; develop customized event solutions that align with client expectations and resort standards.
Maximize total resort revenue through strategic upselling of guest rooms, food and beverage, meeting and event enhancements, resort amenities, and additional services.
Partner with Sales, Marketing, Culinary, Banquets, and Operations teams to ensure seamless communication, planning, and execution of all events.
Oversee booked events from contract through completion, maintaining accurate contracts, Banquet Event Orders (BEOs), billing details, timelines, and client correspondence.
Coordinate with clients and vendors to manage all event details, ensuring exceptional service and flawless execution.
Represent Vinarosa Resort & Spa at trade shows, networking functions, community events, and industry organizations serving corporate, group, retreat, wedding, social, and catering markets to increase awareness and generate qualified leads.
Maintain accurate records, event forecasts, calendars, and CRM activity to support departmental goals and reporting.
Participate in sales, marketing, revenue, operations, and leadership meetings; serve as a professional brand ambassador; and complete additional duties or special projects assigned by the Director of Sales & Marketing.