Category Marketing Manager

First Quality • Bentonville, AR

3d • Remote

About The Position

This role is responsible for overseeing the planning, development, and execution of the organization’s strategic customer marketing initiatives and is vital in influencing the business strategies to achieve long-term growth. The Category Marketing Manager is primarily responsible for generating profitable growth through successful marketing strategies for a key customer.

Requirements

• Bachelor’s degree in Marketing, Business or related discipline; MBA/advanced degree preferred
• Minimum of 5 years of experience in customer marketing, shopper marketing, retailer marketing
• Experience working with major retailers in a customer-facing role preferred
• Able to travel approximately 30%
• Excellent communication skills – written and verbal
• Superior presentation and influencing skills
• Solid relationship building and collaboration skills – internally & externally

Responsibilities

• Analyze customer trends and develop a deep understanding of the customer’s shopper path to purchase in order to help in identifying the who, what, when and why behind the decisions they make, which aids in the development of key product and marketing strategies.
• Partner with strategic customer to drive the value proposition through an omni-channel messaging strategy and targeted to key audiences, using market research, pricing, promotional, product marketing, traditional and digital advertising, and public relations.
• Partner with sales leadership across all markets (US, International, Canada) to cultivate key customer relationships to evaluate sales strategies and results.
• Identify potential threats, inside and outside our customer relationship, that could challenge our ability to meet stated growth goals or multi-year growth targets or impact long-term agreements.
• Responsible for analyzing customer trends in order to bring thought leadership to category business units, recommending improved strategies to expand market reach; primarily focus on product line extensions, product upgrades, packaging/program innovation.
• Partners with key cross functional leaders (finance, operations, supply chain, product development, procurement) to assess and understand opportunities to develop customers specific strategies to maximize operational efficiency and profitability; then work with category BU’s to translate into key tactics/timelines/priorities to achieve short/mid/long term goals.
• Collaborate with our Tissue division on specific customers synergies (if applicable) drive enterprise and customer goals; create presentation to highlight and evaluate results of those strategies.
• Focusing on building and leveraging internal and external relationships founded on trust, integrity and partnership to facilitate new opportunities to support corporate goals.

Benefits

• Competitive base salary and bonus opportunities
• Paid time off (three-week minimum)
• Medical, dental and vision starting day one
• 401(k) with employer match
• Paid parental leave
• Child and family care assistance (dependent care FSA with employer match up to $2500)
• Bundle of joy benefit (years’ worth of free diapers to all team members with a new baby)
• Tuition assistance
• Wellness program with savings of up to $4,000 per year on insurance premiums

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level