Category Marketing Manager

Whatnot•Los Angeles, CA

2d•Remote

About The Position

Whatnot is the largest livestream shopping platform in North America and Europe. As a remote co-located team, we're inspired by our values and anchored in hubs across the US, UK, Ireland, Poland, Germany, and Australia. We move fast, stay close to our users, and focus on the work that drives the most impact. We're one of the fastest growing marketplaces and were recently named the #1 Best Startup Employer in America by Forbes. As a marketing manager at Whatnot, you’re responsible for being the driver of hyper-growth and helping sellers grow their businesses fast. You're quick to understand users and communities across any category you’re staffed against, whether it's beauty, trading cards, or anything in between. You’re an expert in developing and executing marketing plans centered around generating demand from new and existing buyers. You love problem-solving and working across multiple marketing levers—from designing digital events, building influencer relationships and developing creator content integrations to crafting paid creative ads and partnering with Whatnot sellers on engaging campaigns.

Requirements

4+ years of marketing experience in a fast paced environment.
Experience at a high-growth startup, marketplace or creator-focused platform is a plus
You’re a versatile marketer who can flex across strategy and execution, solve problems quickly, and own initiatives across multiple channels.
You have strong project management skills and know how to lead complex, cross-functional initiatives to deliver high impact outcomes
You’re data driven, have experience tracking KPIs and monitoring success for marketing programs
You are scrappy and flexible enough to work in a fast-paced startup environment with limited guidance, and are comfortable pivoting quickly as needed

Nice To Haves

Experience with graphic design and video editing tools (e.g. Creative Suite, Figma).
Experience working with data analytics and AI tools, such as SQL, Hex, or Sigma.
Passion for creator communities and/or Whatnot categories (e.g. vintage clothing, collectibles)
Experience buying and selling in online marketplaces.

Responsibilities

Own buyer acquisition across a priority category, devising campaigns and events that generate buzz and grow demand for your category
Own the end-to-end planning and execution of on-platform events, product releases and other community moments across multiple channels
Manage a portfolio of influencers, including being the DRI for the relationship, content ideation, execution, and reporting
Partner with other marketers, such as social or paid creative to develop plans that support tentpole campaigns for your category, along with providing them category insights on an on-going basis.
Measure and iterate on the effectiveness of category marketing initiatives

Benefits

Generous Holiday and Time off Policy
Health Insurance options including Medical, Dental, Vision
Work From Home Support
Home office setup allowance
Monthly allowance for cell phone and internet
Care benefits
Monthly allowance for wellness
Annual allowance towards Childcare
Lifetime benefit for family planning, such as adoption or fertility expenses
Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
Monthly allowance to dogfood the app
16 weeks of paid parental leave + one month gradual return to work company leave allowances run concurrently with country leave requirements which take precedence.