Category Marketing Manager

Bass Pro Shops•Springfield, MO

3d•Onsite

About The Position

The Category Marketing Manager is responsible for leading the development and execution of strategic marketing initiatives that support category merchandising priorities, product launches, and brand objectives across Bass Pro Shops, Cabela’s branded products, and key national brand partners. This role serves as the primary liaison between Merchandising and Marketing for assigned merchandise categories, driving alignment, collaboration, and omni-channel execution across all marketing channels. This role will guide cross-functional teams in developing omni-channel marketing strategies that deliver a premium customer experience, support category sales and profitability goals, and strengthen brand positioning. The Category Marketing Manager will also play a key role in identifying opportunities for innovation, process improvement, and stronger integration between Merchandising and Marketing.

Requirements

Bachelor's Degree in Marketing, Business, Communications or Related
4-6 years of experience
Strong understanding of merchandising and marketing strategy within a retail environment
Passion for the outdoors and alignment with the Bass Pro Shops and Cabela’s brand values
Omni-channel retail marketing experience preferred
Experience working with branded product strategies and national brand partnerships
Strong strategic thinking and problem-solving abilities
Self-starter with a high level of accountability and ownership
Ability to influence and collaborate across multiple business functions and leadership levels
Ability to analyze data and translate insights into actionable business strategies
Proficient in Microsoft Office Suite

Responsibilities

Lead the development and execution of strategic marketing initiatives, product launches, campaigns, and enterprise priorities
Partner closely with Merchandising leadership and Marketing teams to establish strategic priorities and marketing focus areas for Bass Pro Shops and Cabela’s branded products, as well as select national brand partners.
Develop and manage budgets for assigned business areas and initiatives.
Partner with enterprise analytics teams to evaluate marketing performance, measure return on investment (ROI), and identify actionable insights related to sales, margin, customer engagement, shopper behavior, and inventory performance.
Monitor sales, margin, inventory, and customer trends to identify opportunities and risks within assigned categories.
Identify opportunities to integrate cross-functional expertise, customer insights, and analytical resources into merchandising and marketing planning.
Contribute to the development of future-focused marketing and merchandising strategies that improve organizational effectiveness and customer engagement.
ALL OTHER DUTIES AS ASSIGNED