Category Manager, Liquor & Club Channel

Sazerac Company • Tampa, FL

19d • Remote

About The Position

The Category Manager delivers insights, analytics, and category strategies to drive growth for Sazerac brands and supported retailer partners in the liquor channel. The role partners with major liquor chains as a category steward and supports field sales teams serving independent liquor stores, translating consumer, category, market, syndicated, panel, and retailer-specific data into clear recommendations for sales execution, shelf expansion, assortment, and retailer profitability.

This fully remote position is limited to candidates located in Florida, Georgia, or Dallas or Houston, Texas. The Category Manager works autonomously, partners with sales leadership, conducts periodic in-market store visits, and develops custom analyses, scalable processes, and best practices. Tools include Power BI, Excel, and planogram software, with a focus on actionable recommendations rather than reporting alone.

Requirements

• Bachelor’s degree in business, Marketing, Economics, or a related field.
• At least 5 years of experience in Category Management, Shopper Insights, Trade Marketing, or Customer Strategy within CPG, beverage, or alcohol.
• Experience supporting national large-format retailers, such as grocery chains, Total Wine & More, Sam’s Club, or Walmart.
• Proven ability to translate data into customer-facing recommendations that drive results.
• Strong expertise in syndicated data such as Nielsen and Circana, panel data, and retailer-specific platforms.
• Advanced proficiency in Excel, PowerPoint, and data visualization tools such as Power BI or Tableau.
• Strong communication and presentation skills, including the ability to tell clear, fact-based stories.
• Self-motivation and ability to manage priorities independently.
• Valid driver’s license.
• Ability to work remotely.

Nice To Haves

• Expertise in data visualization or data preparation tools such as Tableau, Microsoft Access, Power BI, SQL, VBA, or Alteryx.
• Experience with alcoholic beverages or DSD categories.
• Experience working with the liquor channel.
• Experience with retailer loyalty card or shopper data.

Responsibilities

• Deliver consumer, category, and market insights to inform retailer strategy and in-store execution across the liquor channel.
• Develop insight-led recommendations to grow major liquor chain partners’ overall spirits businesses.
• Identify and prioritize incremental sales, shelf-space, and assortment opportunities for retailers and Sazerac.
• Create concise insights that help field sales teams secure distribution, displays, and shelf growth in independent liquor stores.
• Translate complex data into clear, fact-based selling stories for customer conversations.
• Partner with sales leadership to align insights with execution priorities and commercial initiatives.
• Analyze syndicated, panel, and retailer-specific data to identify growth drivers.
• Use tools such as Power BI, Excel, and planogram software to develop visuals and narratives focused on actionable next steps.
• Deliver custom analyses and special projects for customer planning, leadership decisions, and strategic initiatives.
• Work autonomously in a remote-first environment, identifying opportunities and driving projects from idea to execution.
• Conduct periodic in-market store visits to assess shelf conditions, validate insights, and identify opportunities.
• Monitor industry trends, shopper behavior, and competitive activity.
• Build and document scalable processes and best practices to improve efficiency and support growth.

Benefits

• Competitive pay.
• Comprehensive benefits from day one, including medical, dental, vision, disability, and life insurance.
• Family coverage options, including domestic partners.
• 401(k) plan with immediate access to matching contributions.
• Paid time off, holidays, and parental leave.
• Access to mental health care and wellness incentive programs.
• Tuition reimbursement and a scholarship program for dependents of Sazerac team members.
• Branded apparel, events, and a team member bottle purchase program.
• Training and development opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level