Category Management Manager - Walmart
About The Position
The Walmart Field Category Manager is the customer-facing category leader for Nestlé Waters & Premium Beverages (NWPB). The role transforms integrated shopper, category, and commerce insights into actions that grow Walmart’s total category across stores and digital channels. It connects Walmart’s physical and digital ecosystems to create an omnichannel view of the shopper and category, translating syndicated, Walmart-specific, custom shopper, and digital-commerce data into objective, shopper-led recommendations that improve category growth and shopability and support informed commercial decisions for NWPB. The position balances immediate business needs, mid-term category planning, and long-term strategic partnership. It uses rigorous analytics, clear narratives, and disciplined measurement to accelerate decision-making and influence execution, annual planning, and multi-year strategy. The manager partners with Walmart merchants, insights partners, the Nestlé Walmart account team, and internal sales and category teams to guide customer planning and category actions.
Requirements
- Bachelor’s degree in business, analytics, marketing, economics, or a related field.
- At least 5 years of progressive experience in category management, shopper insights, sales analytics, eCommerce, customer strategy, or a related CPG commercial role.
- Experience supporting a large, data-rich retailer and influencing customer decisions through objective category recommendations.
- Advanced proficiency with syndicated and retailer-specific data, such as Circana or Nielsen and Walmart Scintilla, as well as custom shopper and household panel sources.
- Experience with space planning and modular analytics.
- Advanced Excel and PowerPoint capability.
- Demonstrated success leading customer-facing category reviews, modular or line-review work, cross-functional planning, and post-implementation measurement.
- Strategic thinking across immediate issue resolution, annual planning, and long-range category vision.
- Strong command of omnichannel category management, shopper behavior, physical and digital shelf dynamics, and the CPG value chain.
- Advanced analytical problem-solving skills and ability to synthesize large, sometimes conflicting data sets into clear decisions.
- Executive-ready storytelling, facilitation, and persuasive communication skills for retailer, sales, and senior-leadership audiences.
- Working knowledge of assortment, space planning, pricing, promotion, innovation, digital commerce, retail media, and measurement methods.
- Strong commercial and financial acumen, curiosity, ownership, and comfort operating with ambiguity.
- Ability to manage concurrent priorities, protect confidential information, and deliver reliably against customer milestones.
- Demonstrated success in cross-functional projects and activities, with an ability to build diverse and collaborative relationships.
Nice To Haves
- An advanced degree.
- Walmart experience.
- Familiarity with digital shelf analytics, retail media measurement, and omnichannel shopper analysis.
- Experience with Power BI, Tableau, or similar visualization and automation tools.
Responsibilities
- Serve as a trusted, customer-facing category expert and strategic analytical partner to Walmart merchants, insights partners, and the Nestlé Walmart account team.
- Develop audience-specific narratives that move from fact to insight to implication to recommendation, identifying the category benefit and decision required.
- Identify opportunities and risks proactively and provide an informed, objective category-advisor perspective.
- Lead knowledge sharing on shopper, competitive, channel, and category dynamics and explain their implications for Walmart.
- Translate category strategy into Walmart-specific actions across assortment, shelving, pricing, promotion, innovation, digital shelf, retail media, and merchandising.
- Develop and deliver customized strategic narratives grounded in division category strategies to influence retailer actions.
- Lead merchandising and assortment strategies, including planograms, SKU prioritization, and share of shelf, to grow categories and optimize shopability in stores and online.
- Integrate syndicated, retailer-specific, custom shopper, household panel, space planning, digital shelf, and financial data; reconcile differences and state assumptions and limitations.
- Apply advanced analytics to identify drivers, size opportunities, develop scenarios, and distinguish correlation from actionable category causation.
- Partner with Sales and Customer Account Management to incorporate category strategy into customer planning, line reviews, Joint Business Planning, and Long-Range Business Planning.
- Connect Category Strategy and Shopper Insights with Walmart-specific realities so division strategies remain consistent and relevant to the customer.
- Influence across a fast-moving matrix without direct authority, establishing decision rights, owners, timing, and follow-through.
Benefits
- 401(k) with company match
- Healthcare coverage
- Performance-based incentives
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What This Job Offers
Job Type
Full-time
Career Level
Manager
