Cardiorenal Associate Director Regional Marketing - San Francisco, CA

Bayer•San Francisco, CA

26d•$143,280 - $214,920

About The Position

As part of Bayer’s field-based Product & Portfolio Squad, the Cardiorenal Associate Director Regional Marketing engages and develops thought leaders (TLs), generates insights for strategic decision-making, executes regional meetings, and delivers programs to healthcare professionals for Bayer’s Cardiovascular Renal Portfolio. The role aims to enable near-term Squad objectives and achieve long-term brand results. The territory covers Northern California, mainly San Francisco, with travel of up to 50% stated in the position purpose; the qualifications also specify travel of 50% or more, including possible evenings and weekends. The position champions brand communication strategy across five areas: strategic TL engagement; congress and regional convention leadership; speaker bureau engagement; regional marketing initiatives and programs; and insight generation and field partnership. Responsibilities include developing regional TL relationships and advocacy, coordinating conference presence and meetings, executing peer-to-peer programs, tailoring marketing initiatives to local needs, and communicating customer insights to inform brand strategy and field execution. The role works with internal partners including the Area General Manager, Brand Lead, CRM peers, sales consultants, regional and national account directors, and agency partners. It also collaborates with external experts, healthcare professionals, academic institutions, and key accounts.

Requirements

Bachelor’s degree.
Valid driver’s license and clean driving record.
5–7 years of experience in the pharmaceutical or biotechnology industry, including at least 2 years in a customer-facing role.
2 years of experience working in the cardiovascular therapeutic area.
Demonstrated accomplishment identifying and driving a strategic approach to business.
Track record of success in sales, customer-facing work, and/or superior project management.
Significant experience creating, maintaining, and growing relationships with key customers and stakeholders.
Ability to advance parallel initiatives in a fast-paced environment, maintain attention to detail, take ownership of issues, work independently, and follow through to completion.
Proactive, results-oriented, hard-working self-starter motivated by challenging work.
Ability to work effectively across functions and with external partners to complete projects successfully.
Willingness to travel 50% or more to customer engagements, medical conferences, patient advocacy events, and internal meetings; travel may occur in evenings and on weekends.

Nice To Haves

Bachelor’s degree with a life-science background.
Residence in or near the territory.
Marketing or other functional or leadership experience in sales training, sales management, account management, market access, or other commercial areas.
Experience working with academic institutions and key accounts.
Desire to take the next career step by building marketing capability or advancing in sales leadership.

Responsibilities

Establish and maintain relationships with cardiovascular-renal-metabolic health thought leaders through individual meetings, conferences, consulting, speaker bureau activities, and content co-creation.
Develop a regional advocate thought-leader base aligned with cardiovascular-renal product communication strategy, with particular attention to academic centers, key accounts, and influential regional thought leaders.
Identify and recommend thought leaders for brand insight, including emerging thought leaders, and collaborate with local teams to prioritize influential experts.
Maintain deep clinical expertise in relevant data, brand strategy, and messaging to engage and challenge thought leaders.
Work with the Area General Manager and TL Strategy/Peer-to-Peer Content Lead on thought-leader sentiment tracking and strategies to develop vocal champions.
Maintain accountability for interactions and feedback with regional and local external experts across the United States.
Coordinate and execute company presence at appropriate conferences, including content reuse, internal approvals, and training local staff.
Support national cardiovascular-renal conference planning and lead thought-leader meetings and senior-leadership encounters at congresses and industry meetings.
Attend scientific and educational sessions and share conference and thought-leader insights with sales and brand teams.
Maintain knowledge of regional opinion leaders, influencers, treatment and utilization trends, payer and reimbursement dynamics, and brand opportunities and challenges.
Lead marketing-initiated peer-to-peer program execution, including national broadcasts.
Support promotional speaker bureau execution by developing opinion-leader faculty and speaker content, training new speakers, and strengthening the effectiveness and compliance of promotional programming.
Collect insights during program execution and recommend improvements to peer-to-peer content and stakeholder-specific content customization.
Own or contribute to local and national marketing projects and participate in platform teams improving processes such as speaker bureau, contracting, and congress planning.
Tailor brand materials to local needs and assess opportunities to further adapt digital solutions at the area level.
Coordinate and consolidate customer insights and intelligence with sales consultants, Area General Managers, regional and national account directors, and other internal partners.
Execute the regional marketing plan in alignment with national brand strategy and support local brand growth.
Generate and communicate actionable insights to the brand team about tactical execution, national strategy, and marketing-spend efficiency.
Lead assigned advisory boards with the Brand Lead, CRM peers, and agency partners, including setting objectives, developing and approving content, aligning attendees, overseeing execution, and sharing outcomes.
Collaborate with advisory-board leads to invite regional thought leaders, attend selected boards, and share customer- and institution-specific insights with local teams.
Collaborate with local teams to support effective field engagement at sponsorships, conferences, and events.
Share knowledge of systems and processes with internal colleagues and matrix teams, including approaches for building thought-leader relationships.