Cardiorenal Associate Director Regional Marketing - San Francisco, CA

Bayer•San Francisco, CA

25d•Onsite

About The Position

As part of Bayer’s field-based Product & Portfolio Squad, the Cardiorenal Associate Director Regional Marketing engages and develops thought leaders, generates insights to inform strategic decisions, executes regional meetings, and delivers programs to healthcare professionals for Bayer’s Cardiovascular Renal Portfolio. The role supports near-term Squad objectives and long-term brand results. Coverage is Northern California, mainly San Francisco, with travel of 50% or more within the territory. The incumbent champions brand communication strategy across thought leader engagement, congress and regional convention leadership, speaker bureau engagement, local marketing initiatives and programs, and insight generation and field partnership. The role develops clinical expertise and relationships with regional and national stakeholders; coordinates congress and peer-to-peer programming; tailors marketing materials to local needs; and communicates actionable customer and market insights to internal teams to inform brand strategy and execution.

Requirements

Bachelor’s degree.
Valid driver’s license and clean driving record.
5–7 years of experience in the pharmaceutical or biotechnology industry, including at least 2 years in a customer-facing role.
2 years of experience in the cardiovascular therapeutic area.
Proven accomplishment identifying and driving a strategic approach to business.
Track record of sales or customer-facing success and/or superior project management.
Significant experience creating, maintaining, and growing relationships with key customers and stakeholders.
Ability to advance parallel initiatives in a fast-paced environment, maintain attention to detail, take ownership of issues, work independently, and follow through to completion.
Proactive, results-oriented, hard-working, self-starter attitude and motivation by challenging tasks.
Ability to work effectively cross-functionally within the organization and with external partners to complete projects successfully.
Willingness to travel 50% or more to customer engagements, medical conferences, patient advocacy events, and internal meetings; travel may occur evenings and weekends.
Desire to build a marketing capability or advance in sales leadership.

Nice To Haves

Bachelor’s degree with a life science background.
Residence in or near the covered geography.
Marketing or other functional/leadership experience in sales training, sales management, account management, market access, or other commercial areas.
Experience working with academic institutions and key accounts.

Responsibilities

Establish and maintain thought leader relationships in cardiovascular-renal-metabolic health, engaging target customers through appropriate channels and activities.
Develop a regional advocate thought leader base aligned with cardiovascular-renal product communication strategy, with particular attention to academic centers and key accounts.
Identify and recommend thought leaders for brand insights, and collaborate with local teams to identify emerging leaders and prioritize key influencers.
Develop and maintain clinical expertise to advance thought leader discussions using product data, brand strategy, and messaging.
Work with the Area General Manager to inform sentiment tracking along the thought leader journey and develop plans to motivate thought leaders to become vocal champions.
Collaborate with the Thought Leader Strategy/Peer-to-Peer Content Lead to deliver thought leader development strategies and maintain accountability for interactions and feedback with external experts.
Coordinate and execute company presence at appropriate regional and national cardiovascular-renal conferences, including content approvals, staffing alignment, and training.
Lead thought leader meetings and support executive and senior leadership engagements at congresses and industry meetings.
Attend scientific and educational sessions, develop clinical expertise, and share conference and thought leader insights with sales and brand teams.
Maintain regional understanding of opinion leaders, influencers, treatment and utilization trends, payer and reimbursement dynamics, and brand opportunities and challenges.
Lead marketing-initiated peer-to-peer program execution, including national broadcasts.
Support promotional speaker bureau execution by developing opinion-leader faculty and speaker content, training new speakers, and improving the effectiveness and compliance of promotional programs.
Collect insights from national, regional, and local conferences and symposiums, and feed program insights and recommendations into peer-to-peer content and speaker programs.
Own or contribute to local and national marketing projects that drive brand strategy, and participate in platform teams focused on improving processes.
Tailor brand materials to local needs and assess opportunities to tailor digital solutions at the area level.
Coordinate, share, and consolidate customer insights and intelligence with sales consultants, Area General Managers, account directors, and other internal partners.
Execute a regional marketing plan aligned with national brand strategy and support local brand growth.
Generate and communicate actionable insights to the brand team to inform national strategy, tactical execution, and marketing-spend efficiency.
Lead assigned advisory boards with Brand Leads, CRM peers, and agency partners, including developing objectives and content, obtaining approvals, aligning attendees, overseeing execution, and sharing outcomes.
Coordinate with advisory-board leads on moderator and customer invitations for regional thought leaders; attend selected advisory boards and share customer- and institution-specific insights with local teams.
Collaborate with local teams to support field engagement and execution for sponsorships, conferences, and events.
Share knowledge of systems and processes with Brand Leads, Area General Managers, the CRM team, and matrix partners, including approaches to building thought leader relationships.