Canvassing Director

Jacuzzi Group

22h • $80,000 - $250,000

About The Position

Jacuzzi Bath Remodel is seeking a Canvassing Director to design, launch, and scale a national door-to-door lead-generation program. This is a builder's role that includes creating the canvassing playbook, hiring and training the initial canvassing teams, and establishing the program’s territory strategy, technology, and performance culture. The role partners with Sales, Marketing, Call Center Operations, Marketing Operations, and IT, and presents results and investment recommendations to senior leadership. Frequent nationwide travel of 50% or more is required, along with some evening and weekend hours to align with canvassing shifts.

Compensation includes a base salary of $80,000 or more, depending on experience, plus uncapped performance incentives. The posting states total earning potential of up to $250,000, highly performance-based.

Requirements

• Bachelor's degree preferred; equivalent canvassing leadership experience will be considered.
• At least 7 years of experience in door-to-door canvassing, direct sales, or field lead-generation leadership, ideally in home improvement, solar, pest control, security, or a similarly regulated door-to-door industry.
• Proven record of building a canvassing or direct-sales field organization from the ground up.
• Experience leading multi-market or multi-territory field teams, ideally across 10 or more markets simultaneously.
• Working knowledge of canvassing compliance requirements, including local solicitation ordinances and permitting, and willingness to manage compliance market by market.
• Experience with canvass management or routing technology, such as SPOTIO or similar, and CRM lead hand-off, such as Salesforce or similar.
• Strong recruiting and people-leadership skills, including comfort hiring and coaching Market Canvass Managers and frontline canvassers.
• Data-driven approach to funnel management and comfort owning and reporting on doors-knocked-to-closed-sale conversion metrics.
• Willingness to travel frequently, 50% or more, to markets nationwide, including some evening and weekend hours to match canvass shift schedules.

Nice To Haves

• Experience in home improvement, solar, pest control, security, or a similarly regulated door-to-door industry.
• Experience leading teams across 10 or more markets simultaneously.
• Bachelor's degree.

Responsibilities

• Design the canvassing program from the ground up, including its organizational structure, territory maps, staffing model, compensation plan, and standard operating procedures, and support nationwide rollout across markets.
• Set market-specific canvassing strategies based on population density, project history, seasonality, and local regulations.
• Establish and refine lead qualification criteria and hand-off protocols to help convert canvass-generated leads into booked and closed in-home demonstrations.
• Recruit, hire, onboard, and train Market Canvass Managers and frontline canvassers across all markets.
• Build a high-energy, high-retention canvassing culture.
• Create a formal training curriculum covering door-approach technique, objection handling, product positioning, safety, and compliance.
• Design performance-based compensation and incentives that promote high-quality lead volume.
• Ensure canvassing operations comply with local and state solicitation ordinances, permitting requirements, and do-not-knock regulations, and maintain permits and licenses market by market.
• Manage daily field operations, including shift scheduling, route assignment, safety protocols, and equipment, uniform, and ID badge standards.
• Own and report canvassing metrics, including doors knocked, contact rate, appointment-set rate, sit rate, and cost per qualified lead.
• Partner with market Sales leadership to align scripts with in-home sales expectations.
• Partner with Marketing to keep canvass messaging, offers, and branded materials consistent with broader lead-generation campaigns.
• Coordinate with Call Center Operations to schedule canvassing within sales capacity by market.
• Improve the program’s technology stack, including canvass tracking and routing software, CRM lead hand-off, and performance dashboards, in partnership with Marketing Operations and IT.
• Present program results, forecasts, and investment recommendations to senior leadership regularly.
• Perform additional responsibilities as assigned.

Benefits

• Paid time off (PTO)
• 401(k) with matching program
• Medical insurance
• Dental insurance
• Vision insurance
• Health savings account
• Life insurance
• Opportunity to work with Marketing and Sales leadership in shaping company growth strategy

What This Job Offers

• Job Type: Full-time
• Career Level: Director