Campus Recreation Marketing Coordinator

University of Memphis•Memphis, TN

About The Position

The Campus Recreation Marketing Coordinator develops and coordinates marketing efforts to promote Campus Recreation facilities and programs, with an emphasis on maximizing student involvement. The role collaborates with Campus Recreation staff, UofM Marketing, and the Assistant Director of Marketing in the College of Health & Human Sciences as needed. It promotes memberships and maintains member communications and email marketing. The coordinator oversees promotional video and audio systems and content at the R. Brad Martin Student Wellness Center and Student Recreation and Sports Complex, ensuring compliance with UofM branding guidelines, and uses the Campus Recreation app for communication and promotion. The position conducts marketing research and needs analysis, develops and analyzes feedback surveys, maintains a marketing database, and monitors social media analytics. It represents Campus Recreation at events and supervises marketing staff, including interns and student assistants. The coordinator also manages frequent, timely content for the website and social media; creates marketing and promotional materials; coordinates publicity, photography, videography, web, and communications needs; and writes and edits content for print, news media, and online channels. Applicants must be authorized to work in the U.S.; the employer is unable to sponsor or take over sponsorship of an employment visa at this time.

Requirements

Bachelor's degree.
Two years of relevant experience.
Authorization to work in the U.S.; employment visa sponsorship or takeover of sponsorship is not available.
Knowledge of social media platforms, content management systems, and marketing analytics tools.
Strong written and verbal communication skills, including the ability to develop engaging marketing content for diverse audiences.
Excellent organizational and project management skills, with the ability to manage multiple projects, deadlines, and priorities.
Proficiency in Microsoft Office Suite, graphic design tools, and marketing software.
Ability to coordinate marketing campaigns, events, and promotional activities effectively.
Ability to collaborate with internal departments, external vendors, and stakeholders while maintaining brand consistency.

Responsibilities

Develop and coordinate marketing efforts to promote Campus Recreation facilities and programs, prioritizing student involvement.
Create and oversee comprehensive marketing plans in collaboration with Campus Recreation staff, UofM Marketing, and the CHHS Assistant Director of Marketing as needed.
Plan and promote student household, faculty/staff, and community memberships, and maintain ongoing communications to generate member interest in programs and facilities.
Maintain an email database and use a strategic email marketing plan to gain and retain members.
Oversee video and audio systems and promotional content at the R. Brad Martin Student Wellness Center and Student Recreation and Sports Complex, ensuring content follows UofM branding guidelines.
Use the Campus Recreation app as a channel for communication and promotion.
Conduct needs analysis and market research; develop and analyze surveys, questionnaires, and other feedback; and maintain a marketing database.
Track social media analytics and adjust content as needed.
Represent Campus Recreation at student, departmental, faculty/staff, and campus-wide events through attendance, presentations, and personal interactions.
Oversee marketing staff, including interns and student assistants.
Provide frequent, timely, relevant website and social media content promoting activities and services across all program areas.
Develop, write, and edit on-brand content for the University community and the public, and develop demographic-informed, channel-specific social media strategies.
Create brochures, flyers, banners, and other promotional materials to increase awareness, engagement, and participation.
Coordinate publicity, photography, videography, web, and other marketing and communications needs for program areas.
Conceptualize and coordinate production and distribution of promotional videos.
Generate story ideas for print publications, news media, and online communication tools; write and edit copy as needed.