Campus Recreation Marketing Coordinator

The University of Memphis•Memphis, TN

8d•$48,000 - $50,000

About The Position

The Campus Recreation Marketing Coordinator develops and coordinates marketing efforts to promote Campus Recreation facilities and programs, with an emphasis on maximizing student involvement. The role collaborates with Campus Recreation staff and, as needed, UofM Marketing and the Assistant Director of Marketing in the College of Health & Human Sciences. It promotes memberships and maintains communications with members, oversees promotional video and audio systems and content at Campus Recreation facilities, and uses the Campus Recreation app as a communication and promotion channel. The coordinator conducts marketing research and needs analysis, develops and analyzes feedback instruments, maintains a marketing database, and monitors social media analytics. The role represents Campus Recreation at events and supervises marketing staff, including interns and student assistants. It also develops website and social media content and strategy, creates promotional materials, coordinates photography, videography, publicity and other communications needs, and writes and edits marketing copy. The University of Memphis is described as a student-centered, urban public R1 research institution in Memphis, Tennessee. The University serves nearly 20,000 students and 2,500 employees.

Requirements

Bachelor's degree.
Two years of relevant experience.
Must be authorized to work in the U.S.; the employer is unable to sponsor or take over sponsorship of an employment visa.
Knowledge of social media platforms, content management systems, and marketing analytics tools.
Strong written and verbal communication skills, including the ability to develop engaging marketing content for diverse audiences.
Organizational and project management skills, including the ability to manage multiple projects, deadlines, and priorities.
Proficiency in Microsoft Office Suite, graphic design tools, and marketing software.
Ability to coordinate marketing campaigns, events, and promotional activities effectively.
Ability to collaborate with internal departments, external vendors, and stakeholders while maintaining brand consistency.
Regularly sit, use hands to handle or feel, and talk or hear; frequently walk; occasionally stand, reach, stoop, kneel, or crouch; occasionally lift or move up to 10 pounds; close vision is required.

Responsibilities

Develop and coordinate marketing efforts to promote Campus Recreation facilities and programs, prioritizing student involvement.
Create and oversee comprehensive marketing plans in collaboration with Campus Recreation staff and coordinate with UofM Marketing and the CHHS Assistant Director of Marketing as needed.
Plan, coordinate, and participate in promoting student household, faculty/staff, and community memberships; communicate with members to build interest in programs and facility offerings.
Maintain an email database and use a strategic email marketing plan to gain and retain members.
Oversee video and audio systems and promotional content throughout the R. Brad Martin Student Wellness Center and Student Recreation and Sports Complex; ensure content follows UofM branding guidelines.
Use the Campus Recreation app for communication and promotion.
Conduct needs analysis and market research; develop and analyze surveys, questionnaires, and other feedback; maintain a marketing database; track social media analytics and adjust content.
Represent Campus Recreation at student, departmental, faculty/staff, and campus-wide events through attendance, presentations, and personal interactions.
Oversee marketing staff, including interns and student assistants.
Provide frequent, timely, relevant website and social media content promoting activities and services across all areas.
Develop, write, and edit on-brand content for the University community and the public; develop demographic-informed, channel-specific social media strategies aligned with marketing goals.
Create brochures, flyers, banners, and other promotional materials to increase awareness, engagement, and participation.
Coordinate publicity, photography, videography, web, and other marketing and communications needs for program areas.
Conceptualize and coordinate production and distribution of promotional videos.
Generate story ideas for printed publications, news media, and online communication tools; write and edit copy as needed.