Campaign Strategy Senior Associate

FanDuel•New York, NY

2d•$86,000 - $108,000•Hybrid

About The Position

FanDuel is seeking a Campaign Strategy Senior Associate to join our dynamic Sportsbook marketing team. In this role, you will lead the execution of sport specific marketing campaigns, ensuring cross-functional alignment across teams. You will support the development of campaign strategies, manage creative production, and drive execution to deliver high-impact assets. Collaborating closely with stakeholders across Go-To-Market, Product, Creative, and Marketing channel owners, you will ensure seamless delivery of campaign plans and optimize performance through data-driven insights. This position is an exciting opportunity for an organized, customer focused marketer to have a real impact on FanDuel’s marketing strategy. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

Requirements

3+ years of marketing or agency experience preferred
Strong project management skills - Ability to drive marketing creative and campaign execution by aligning stakeholders and proactively bringing teams together to kick off projects.
Proactive problem-solving – Comfortable planning ahead for major tentpole moments, identifying risks, and mitigating roadblocks before they arise.
Data-driven mindset – Ability to assess campaign performance using insights and analytics, applying learnings to optimize future strategies.
Excellent communication skills – Comfortable creating and delivering run-of-show presentations, post-mortem reports, and maintaining historical campaign insights.
Cross-functional collaboration – Experience leading cross-team efforts to establish and maintain a cohesive communications strategy across the customer lifecycle.

Nice To Haves

Bachelor’s degree strongly preferred

Responsibilities

Support the end-to-end management of marketing creative development and campaign execution, ensuring alignment across channels and stakeholders.
Own seamless asset delivery by aligning cross-functional stakeholders around shared timelines, priorities, and quality standards.
Drive timelines across multiple products, proactively planning for major tentpole moments and mitigating roadblocks before they arise.
Assess the efficacy of key campaigns with Go-To-Marketing, Insights, and Analytics teams, adapting future campaigns based on learnings.
Assist in deck building and story telling, maintaining an archive of past campaign results to inform future strategies.
Promote cross-functional collaboration with internal stakeholders to establish a cohesive communications strategy throughout the customer lifecycle.
Ensure adherence to guidelines and processes while continuously seeking opportunities to improve workflow efficiencies.
Develop strategies that inform the creation of high-impact creative briefs, ensuring exceptional execution.
Act as a key marketing liaison for product integrations across multiple teams, working hand-in-hand with Commercial, Product, and Creative Ops to deliver the best customer experience.