Director of Campaign Strategy - Guild

Angel Studios Inc•Provo, UT

2d•Onsite

About The Position

The Director of Campaign Strategy is responsible for developing and executing full-funnel media strategies that drive awareness, engagement, and revenue for the Angel Guild — both originals and licensed content. This role owns strategy end-to-end — from audience research, channel selection, and messaging, to budget allocation, agency management, and performance measurement. The ideal candidate brings both strategic vision and hands-on media experience, leads with clarity and accountability, and thrives in a fast-paced studio environment where great storytelling meets measurable results.

Requirements

Bachelor's Degree in Marketing, Communications, Advertising, or a related field, or equivalent experience.
5+ years of experience in media strategy, campaign planning, or a related marketing role.
Proven track record building and executing multi-channel paid and non-paid media campaigns from start to finish.
Experience managing agency partnerships and holding external partners accountable to performance goals.
Strong proficiency in media analytics tools and platforms.
Experience managing and tracking media budgets against KPIs.
Experience directly managing team members including performance reviews and goal setting.
Strong strategic thinking with the ability to translate business goals into effective, multi-channel campaign plans.
Deep knowledge of paid and non-paid media channels including digital, social, programmatic, OOH, CTV/OTT, print, and broadcast.
Proficiency in media analytics platforms and the ability to derive actionable insights from data.
Experience managing agency relationships and holding external partners to deliverables and performance benchmarks.
Proven people management skills — able to set clear expectations, give candid feedback, and develop direct reports.
Excellent written and verbal communication skills; comfortable presenting to senior leadership.
Highly organized with strong cross-functional coordination skills and the ability to manage multiple campaigns simultaneously.
Detail-oriented, proactive, and able to work independently in a fast-paced environment.
Collaborative team player with a passion for film, TV, and storytelling.
Ability to take individual ownership, execute with high energy, share context, and insist on candor with positive intent.
Proficiency in speaking, reading, and writing in the English language required.
Must be authorized to work in the United States.

Nice To Haves

Spanish or Portuguese is a plus, but not required.
6+ years of media strategy or campaign management experience, ideally within entertainment, studios, or streaming.
Knowledge of film, television, or digital content industries is strongly preferred.
Experience with programmatic advertising platforms and DSPs.
Familiarity with agentic AI tools applied to media workflows, forecasting, or analytics.
Experience with platforms such as Monday.com, Claude, Meta, Google, TikTok ad managers.
Experience leading cross-functional teams in a fast-paced, high-output environment.

Responsibilities

Develop comprehensive marketing strategies for Angel Originals and licensed titles — from concept through execution, including audience research, channel selection, flighting, messaging, and positioning.
Build strategies and campaigns that deepen fan connection and identify new growth levers — from traditional marketing funnels to innovative concepts like bonus content, easter eggs, and interactive experiences.
Own the overall strategy plan and serve as the team's primary strategic thinker across both digital and non-digital channels.
Serve as campaign lead with final decision-making authority over creative and media execution. Set the campaign direction and ensure all activity — across all roles — is aligned to strategy.
Oversee campaign timelines at a high level to ensure campaigns land on time, with the Project Specialist driving day-to-day execution against the set timeline.
Make calls with the Ad Buyer Team Lead and Creative Director based on strategy and performance throughout the campaign lifecycle.
Develop and own messaging and positioning for originals and licensed marketing. Ensure all campaign communications — across channels and teams — reflect a consistent, strategically grounded point of view.
Own digital advertising strategy across all campaigns. The Ad Buyer Team Lead runs digital ad strategy operationally under the Strategist's direction — translating strategic goals into platform-level execution.
Set the direction, approve the approach, and hold final authority on all digital strategy decisions.
Own partnership strategy and activate influencer and partnership relationships — identifying, selecting, and initiating partnerships that support campaign goals.
Once activated, hand off to the Influencer & Partnerships Manager to manage, execute, and maintain the relationship going forward.
Own and manage media budgets and spend across all campaigns. Make allocation decisions across channels based on strategy and performance.
Provide budget allocations to the Ad Buyer Team Lead to manage pacing against. Track spend before, during, and after each campaign to ensure strong return on investment and proper use of funds.
Research products, audiences, and the competitive landscape to inform media planning and spending decisions.
Stay current on emerging media platforms, tools, and industry trends to bring innovative tactics to the team. Translate market intelligence into actionable strategy inputs that inform the CD, Ad Buyer Team Lead, and broader team.
Analyze campaign analytics and performance data across all channels. Generate reports and optimization recommendations for leadership and stakeholders.
Present executive-level media strategies and campaign recaps to senior leadership. Use performance data to inform ongoing and future campaign strategy.
Set the strategic direction for how organic social and brand teams support and ladder up to campaign strategy. Define the "what and why" for how those functions show up in each campaign.
The Project Specialist manages the day-to-day relationship and operational coordination with those teams.
Oversee relationships with external media agencies, holding partners accountable to performance benchmarks and strategic goals. Ensure agency output aligns to campaign strategy.
The Ad Buyer Team Lead manages agency relationships day to day under the Strategist's direction.
Directly manage the Creative Directors and Distribution Managers, including performance reviews, goal setting, ongoing feedback, and compensation conversations.
Create clarity on expectations, hold direct reports accountable to outcomes, and actively support their growth and development.
Provide work direction to the Ad Buyer Team Lead and Project Specialist. (People management for the Ad Buyer Team Lead stays with the VP of Marketing; people management for the Project Specialist stays with their home team lead.)
Contribute to hiring decisions for direct report roles as needed.