Director of Strategy

Mindgruve•Covington, KY

3d•Onsite

About The Position

We are a global digital agency comprised of strategists, creatives, media experts, data scientists, and engineers driven by one common purpose — accelerate business growth through marketing and digital transformation. Named a top 3% Google Premier Partner and recognized by Inc. 5000 and Adweek’s 75 Fastest Growing Companies, we’re constantly looking for “A” players to join our team. The rapid growth is attributed to our strongest asset — our people. Our teams are highly collaborative and work closely with each client to set clear goals and objectives so that we can deliver exceptional results. Mindgruve is a place where every opinion is valued. Not only will you be empowered to contribute ideas, but you will also play a key role in the execution and driving success for brands across a variety of industries. Sound fun? Perfect — you’ll fit right in. The Director of Strategy is a senior strategic leader responsible for driving integrated marketing strategies that deliver measurable business results for Mindgruve's key client accounts. This role combines strategic vision with hands-on execution, leading cross-functional teams to develop comprehensive marketing strategies across paid, owned, and earned channels. The Director serves as both a strategic thought leader and a mentor to the strategy team, while maintaining direct ownership of 2-4 major client accounts.

Requirements

Bachelor's degree in Marketing, Business, Communications, Advertising, or a related field required
10-12 years of progressive marketing and strategy experience, with at least 5 years in a senior strategic role
Agency experience strongly preferred; experience managing complex, multi-channel marketing programs for diverse clients
Proven track record of developing and executing integrated marketing strategies that deliver measurable business results
Experience managing client relationships at the executive/C-suite level
Demonstrated expertise in brand strategy, positioning, messaging, and customer journey mapping
Deep understanding of digital marketing channels including SEO/SEM, paid social, display advertising, email marketing, content marketing, and conversion optimization
Strong background in market research, consumer insights, competitive analysis, and data-driven decision making
Demonstrated depth in CRM, marketing automation, and customer data platform (CDP) strategy, with hands-on experience building and managing lifecycle programs including segmentation, data modeling, identity resolution, audience activation, and email deliverability.
Experience with platforms such as HubSpot, Salesforce, Adobe, Klaviyo, Segment, and others.
Experience with marketing analytics platforms and the ability to translate data into actionable strategic recommendations.
Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint) and/or Google Workspace (Docs, Sheets, Slides, Forms)
Experience with collaboration tools including Slack, Asana, or similar project management platforms
Working knowledge of web analytics tools (Google Analytics, Adobe Analytics) and marketing platforms
Hands-on proficiency with CRM, marketing automation, and CDP platforms (e.g., HubSpot, Salesforce, Adobe, Klaviyo, Segment, and others)
Experience with video meeting platforms (Zoom, Microsoft Teams, Google Meet)
Strategic thinker with the ability to see the big picture while managing details and driving execution; a proactive, creative problem-solver with a results-oriented mindset
Exceptional leadership and people management skills with proven ability to mentor, develop, and inspire teams
Outstanding communication and presentation skills, with the ability to craft compelling strategic narratives and influence and build consensus with senior stakeholders
Data-driven and analytically rigorous, comfortable interpreting complex data to inform strategic recommendations
Highly collaborative with strong cross-functional leadership abilities; able to unite teams around a shared vision and manage multiple complex initiatives simultaneously
Client-focused with strong relationship management and consultative skills
Intellectual curiosity and commitment to continuous learning; stays current on marketing trends, technologies, and best practices
Strong business acumen with understanding of financial metrics and budgeting

Nice To Haves

Bilingual in Spanish and/or Portuguese

Responsibilities

Serve as day-to-day strategic lead on key accounts, owning the overall strategic vision, roadmap, and business outcomes
Develop and execute integrated marketing strategies that combine brand positioning, messaging, full-funnel tactics, and performance marketing across all channels
Lead discovery processes including stakeholder interviews, research, competitive analysis, and audience segmentation to inform strategic planning
Create compelling strategic presentations and deliver them to C-suite executives and senior client stakeholders, clearly articulating insights, recommendations, and expected outcomes
Conduct quarterly business reviews and strategic planning sessions with key accounts, identifying growth opportunities and optimization recommendations
Partner with account leadership on strategic scoping, aligning approach, deliverables, and resourcing to client goals
Analyze campaign performance data to measure success against strategic objectives and KPIs, providing data-driven recommendations for continuous improvement
Build and maintain trusted client relationships, serving as a strategic advisor and ensuring long-term satisfaction and retention
Architect, build, and optimize CRM and lifecycle programs end to end: designing customer journeys, segmentation, and triggered automation/nurture flows, translating them into working configurations within the client’s martech stack, and continuously improving against engagement, conversion, and retention goals
Define and operationalize the customer data strategy, including data modeling, identity resolution, audience definition, and CDP-to-activation pipelines, ensuring unified customer data powers personalization, measurement, and downstream channel activation
Develop and document strategy frameworks, templates, best practices, and methodologies that can be scaled across the agency
Lead internal training sessions and workshops to share strategic knowledge and elevate cross-functional team capabilities
Own the CRM and customer data platform (CDP) strategy specialty and serve as the agency's subject matter expert
Champion innovation and continuous improvement within the strategy practice, staying ahead of industry trends and emerging marketing channels
Lead strategic planning sessions that bring together cross-functional teams to solve complex client challenges
Ensure seamless workflow and communication across departments to optimize integrated marketing delivery
Collaborate with VP, Strategy on practice group vision, resource planning, and operational efficiency initiatives
Lead strategic development for new business pitches and RFP responses, crafting compelling strategic narratives and differentiated approaches
Present strategic vision and approach during pitch presentations, demonstrating expertise and building prospect confidence
Conduct competitive audits, market research, and strategic analysis to inform new business positioning and recommendations
Create thought leadership content including articles, case studies, points of view, and webinars that showcase strategic expertise and agency capabilities