Worldwide Consumer Campaign & Strategy Manager

HP•Tustin, CA

About The Position

The Worldwide Consumer Campaign & Strategy Manager is responsible for developing, executing, and scaling global marketing strategies across consumer PCs. This role leads development of worldwide marketing campaigns & strategic initiatives, manages and educates stakeholders on strategies, tools & opportunities. They blend strategic thinking, operational excellence, and deep knowledge of the customer.

Requirements

Minimum of 5 years of experience in marketing, and/or communications, preferably in consumer technology or hardware.
Experience working with agencies and external partners to align and management expectations, brief and present marketing strategies and insights.
Proven project management and organizational skills, with the ability to coordinate multiple workstreams, timelines, approvals, and deliverables across internal teams and external partners.
Experience with budget management, forecasting, and financial planning.
Comfortable working cross-functionally in a fast-paced, matrixed organization.
Excellent written and verbal communication skills.
Experience working with agility and quickly pivoting based on external factors.

Nice To Haves

Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
Typically has 7-10 years of work experience, preferably in social marketing, content marketing and media, data led planning, or a related field.
Preferred Certifications NA

Responsibilities

Lead region planning and share out, serve at the main point of contact for WW Strategy & Creative development (WW is at the service of Markets)
Collaborate with Consumer Product Marketing to create briefs and strategy decks through a deep understanding of current and future portfolios.
Identify region – specific opportunities / proposals that aid towards overall consumer PC growth
Develop and define a clean and clear communication plan and loop with the markets to communicate plans / updates (+provide recco on how product marketing is to be involved)
Develop insights based on internal datapoints that can be translated to the end consumer.
Develop and deliver integrated, worldwide marketing campaigns across digital, social, influencer, retail, and experiential channels.
Develop 360 plan for campaign – inclusive of identification of key markets, retailer opportunities, product recommendations, influencer content opportunities, events / partnership opportunities etc.
Partner with regional marketing teams to understand opportunities and nuances w/ localization while maintaining brand consistency and strategic intent.
With GTM, define campaign objectives, KPIs, and success metrics; track performance and optimize programs based on insights and results.
Work closely with Gaming product marketing, GTM, Markets, Category and 4P team to lead and drive strategy and execution (to brand strategy points above).
Manage external agencies (Accenture Song) including briefing, performance evaluation, and budget oversight.
Manage communications and alignment with external partners for funding, strategy mapping, and things of that nature.

Benefits

Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
11 paid holidays
Additional flexible paid vacation and sick leave