Campaign Manager, Social

Adswerve, Inc

7d•$80,000 - $95,000•Remote

About The Position

Adswerve is seeking a Strategic Campaign Manager, Paid Social to join its Performance Media team. The role is responsible for end-to-end execution, management, and optimization of paid social campaigns across platforms including Meta, Pinterest, LinkedIn, and TikTok. It combines hands-on campaign expertise with strategic insight to deliver measurable business outcomes and maximize client ROI. The Campaign Manager develops multi-platform paid social strategies, defines audiences using first-party and platform data, collaborates with creative teams, and builds media plans. The role also manages campaign setup, trafficking, quality assurance, launch, daily monitoring, and continuous optimization. It interprets attribution and campaign performance data, reports insights and recommendations, and leads client planning sessions while collaborating with internal and cross-functional teams. This is a remote-first position available in the listed states. The base salary is $80,000–$95,000 per year, with wage differentiation based on training and experience.

Requirements

At least 3 years of experience in paid social advertising activation and campaign planning.
Hands-on expertise with Meta Ads Manager, Pinterest Ads Manager, and LinkedIn Campaign Manager.
Ability to translate complex digital media metrics into clear campaign narratives.
Strong organizational and project management skills.
Ability to lead client calls and present data-driven strategies.
Proficiency placing tracking pixels and implementing Conversions API (CAPI) integrations on client websites, directly or using GTM.
Experience managing product catalogues and building ecommerce conversion and attribution models.

Responsibilities

Develop and oversee paid social strategies across Meta (Facebook and Instagram), Pinterest, LinkedIn, and TikTok.
Define target audiences using first-party and native platform data, and build custom and lookalike audiences.
Collaborate with creative teams to optimize ad formats, messaging, and placement-specific content strategies.
Build media plans and use platform features to optimize media spend and improve client ROAS.
Manage campaign setup, ad trafficking, quality assurance, and launch using native social advertising platforms.
Monitor campaign pacing, performance, and integrations daily.
Continuously optimize campaigns through bid adjustments, targeting refinement, and A/B testing.
Interpret and report on attribution models to show the impact of paid social across full-funnel objectives.
Use performance data to identify key metrics and trends and provide actionable recommendations.
Use Google Analytics, Data Studio, and MMMs/MTAs to measure and report campaign success.
Lead regular client planning sessions and present strategic roadmaps aligned with business objectives and KPIs.
Identify opportunities to enhance campaign performance.
Collaborate with immediate and cross-departmental teams on marketing strategies aligned with client goals.
Coordinate with AdOps, Programmatic, and SEM teams to support integrated media strategies.