Campaign Manager, ABM

Vertage•Atlanta, GA

11d

About The Position

Vertage is seeking a Campaign Manager (ABM) to lead Vertage campaigns in North America. This role involves owning campaigns from conception to completion, translating revenue goals and sales priorities into campaign strategies, and managing day-to-day execution and measurement. The core of the role is account-based marketing, focusing on 1:1, 1:few, and 1:many programs targeting key accounts. The Campaign Manager will be responsible for writing briefs, building plans, and ensuring accountability for scope, timeline, budget, and results, coordinating efforts across various teams including content, product marketing, digital, social, field, events, marketing operations, sales enablement, and sales. The role requires orchestrating multi-touch, personalized campaigns across paid media, LinkedIn, email, web personalization, direct mail, and events, utilizing intent, firmographic, and engagement data for targeting and messaging. The individual will also manage paid media execution in-house, developing strategy, setup, budget management, optimization, and reporting. The role involves working with AI tools to enhance campaign efficiency and effectiveness, and establishing campaign planning, execution, and measurement processes for the North America region, with the potential to scale these approaches across the business.

Requirements

8+ years in B2B marketing or demand gen, with 2+ years in ABM roles within SaaS, tech services or enterprise environments.
Proven record of owning multi-channel campaigns from strategy through execution, including full-funnel ABM campaigns that directly influenced pipeline.
Practical AI fluency: experience using AI tools in daily marketing work, demonstrating improved speed or results, and understanding where human judgment is needed.
Hands-on paid media experience: planning, buying, and optimizing paid campaigns across channels like LinkedIn and display without agency support.
Strong project management skills: ability to plan, sequence, and track multiple campaigns, manage dependencies and deadlines, and keep budgets on target.
Natural team leader across functions: ability to align content, ops, sales, and creative teams, and handle trade-offs openly.
Hands-on experience with marketing automation and CRM (e.g., HubSpot), and familiarity with ABM and intent platforms.
Strong analytical skills: ability to analyze data, attribution, and funnel metrics to inform decisions.
Excellent communication skills, including presenting strategy, results, and roadmaps to senior leaders.
A test-and-learn mindset: curiosity for new channels and tactics, quick iteration, and comfort with calculated risks.

Nice To Haves

Experience marketing to enterprise HR, talent acquisition and procurement leaders (e.g., CHROs, CPOs).
Background in staffing, workforce solutions, HR tech, or professional services.
Experience building AI-assisted workflows or automations for marketing (e.g., research, content, reporting).
Experience supporting a brand launch or rebrand.
Project management certification or equivalent hands-on practice.
Bachelor’s degree preferred, but can be substituted for applicable experience.

Responsibilities

Architect and lead account-based programs (1:1, 1:few, 1:many) across prioritized accounts, mixing digital, content and field tactics.
Own campaign strategy, translating revenue targets and sales priorities into clear goals, audiences, messages and channel mix.
Co-own account selection and ICP refinement with sales, using intent signals, technographics and engagement data to build prioritized account lists and micro-segments.
Agree success measures before each campaign starts, including pipeline, account progression and engagement targets.
Write the brief and project plan for every campaign, including objectives, audience, messaging, deliverables, owners, dates, dependencies and budget.
Build and maintain the integrated campaign calendar, aligned with Vertage brand activity, launches and the events program.
Design multi-touch, cross-channel journeys (LinkedIn, display and retargeting, email nurture, web personalization, events, direct mail, content) that influence the whole buying committee.
Manage campaign budgets, including paid media and vendor spend, forecasting, tracking against plan and flagging changes early.
Lead the cross-functional campaign team, running kickoffs and regular check-ins, assigning clear owners, removing blockers and escalating risks early.
Act as the connection point between marketing and sales, sharing account intelligence, messaging and plays, and setting up follow-up flows for sales.
Work with content, product marketing, digital and social, field and events, marketing operations and sales enablement to ensure campaign consistency.
Project manage every campaign from kickoff to wrap-up, tracking milestones, approvals and risks.
Execute the paid media strategy across channels in-house, including building audiences, briefing creative, setting up and managing campaigns, controlling budgets and bids, and optimizing and reporting on performance.
Utilize AI across the campaign cycle for account and audience research, copy and creative variants, ad testing, segmentation and reporting, building repeatable AI-assisted workflows.
Set up, QA and launch campaigns hands-on in HubSpot, and integrate ABM and ad tech platforms with the wider stack.
Track engagement, account progression, attribution and pipeline impact in real time, using data to optimize and pivot.
Present campaign dashboards, results and recommendations to senior leadership, and run post-campaign reviews.
Build and refine account-level playbooks, templates and a standard campaign process.
Evaluate new ABM tools, technologies and data sources, and propose improvements to the stack and processes.