Campaign Management Marketer

Thomson Reuters•Frisco, TX

3d•Hybrid

About The Position

Thomson Reuters is seeking a passionate, detail-driven marketer to join the Legal Marketing team as a Practice Area Events & Sponsorship Marketer. This role is the dedicated owner of events and sponsorship programs for assigned legal practice areas—responsible for both the strategic selection and end-to-end execution of in-person, virtual, and hybrid experiences that build brand presence, deepen audience relationships, and generate qualified pipeline. You will sit at the intersection of campaign management and field marketing, working hand-in-hand with the Campaign Planning Manager to ensure every event and sponsorship is fully integrated into broader practice area campaign strategies. You bring equal parts creative vision and operational discipline, and you thrive on delivering memorable, high-impact experiences that put the customer first.

Requirements

Bachelor's degree in marketing, business, communications, or a related field (or equivalent experience)
4–6 years of experience in event marketing, field marketing, or integrated campaign management with a strong events and sponsorship focus
Proven track record planning and executing a high volume and variety of events—including third-party conferences, owned roundtables, webinars, and virtual/hybrid programs
Experience managing sponsorship programs end to end, including partner relationships, activation planning, and ROI measurement
Strong project management skills with the ability to manage multiple simultaneous events and programs in a fast-paced, matrixed environment
Experience integrating events and sponsorships into broader digital and demand generation campaign programs
Strong collaboration and relationship-building skills, including the ability to work effectively with sales, BDR, content, and digital teams
Excellent communication skills with the ability to brief stakeholders, manage vendors, and present performance results
Proficiency in campaign management and project tracking tools (e.g., Workfront, Hive9) and marketing automation platforms

Nice To Haves

Experience in B2B legal, professional services, or SaaS marketing environments with familiarity with legal practice area audiences
Experience with virtual event platforms such as ON24
Background in account-based marketing (ABM) or targeted field marketing programs
Familiarity with lead management processes and CRM platforms (e.g., Salesforce)
Experience managing event budgets and vendor contracts
Experience in an agile and matrixed organization

Responsibilities

Evaluate, recommend, and manage sponsorship opportunities for assigned legal practice areas—including bar associations, industry conferences, legal publications, and professional organizations—aligned to practice area audience priorities and campaign goals.
Own sponsorship relationships from contract through activation, serving as the primary point of contact with external partners and vendors.
Develop sponsorship activation plans that maximize visibility, audience engagement, and lead generation, integrating pre-event, on-site, and post-event marketing touchpoints.
Track sponsorship budgets, deliverables, and contractual commitments, ensuring full value realization from each investment.
Continuously assess the sponsorship portfolio for ROI and audience fit, making data-driven recommendations to evolve the mix over time.
Plan and execute the full lifecycle of practice area events—including owned events (roundtables, webinars, client dinners, user forums) and third-party conference presence—from concept through post-event follow-up.
Manage all logistical elements of event execution: venue sourcing and contracting, vendor management, attendee registration, run-of-show, on-site staffing, and post-event operations.
Partner with content, solutions marketing, and subject matter experts to develop compelling event agendas, speaker programs, and audience experiences tailored to practice area audiences.
Oversee virtual and hybrid event production in partnership with platform providers (e.g., ON24), including technical rehearsals, attendee communications, and live event support.
Ensure consistent, high-quality brand representation across all event touchpoints, from promotional materials to on-site environment.
Work closely with the Campaign Planning Manager to ensure all events and sponsorships are fully embedded within broader practice area campaign plans, with aligned messaging, targeting, and goals.
Develop and execute integrated pre-event, at-event, and post-event marketing programs—including email campaigns, paid promotion, landing pages, and BDR outreach sequences—in coordination with demand generation and campaign teams.
Partner with sales and BDR teams to align on target account lists, attendee outreach, on-site engagement strategies, and post-event follow-up cadences to maximize pipeline impact.
Communicate event and sponsorship programs proactively to sales stakeholders, enabling them to leverage programs effectively with prospects and customers.
Coordinate set-up and flow of assets and information required by content marketing, demand generation, and solutions marketing to fully activate event programs.
Define and track success metrics for all events and sponsorships, including attendance, engagement, lead volume, pipeline influence, and ROI.
Compile and deliver post-event performance reports with actionable insights and recommendations for the Campaign Planning Manager and broader stakeholders.
Monitor lead flow from events into BDR and sales pipelines, ensuring timely and appropriate follow-up.
Maintain a continuous improvement mindset—applying learnings from each event and sponsorship to sharpen future programs.
Stay current on industry event trends, emerging formats, and best practices within the legal and professional services space.
End-to-end ownership of event and sponsorship planning, activation, and post-program wrap-up for assigned practice areas
On-time, on-budget delivery of all events and sponsorship activations
Full integration of event and sponsorship programs into broader practice area campaign plans
Pipeline contribution and lead quality from events and sponsorship activations
Quality and consistency of brand experience across all practice area events and sponsorship touchpoints
Accuracy of sponsorship portfolio management, budget tracking, and vendor relationships

Benefits

Flexible hybrid working environment (2-3 days a week in the office depending on the role)
Flex My Way policies designed to help manage personal and professional responsibilities
Work from anywhere for up to 8 weeks per year
Career Development and Growth opportunities
Grow My Way programming
Skills-first approach to learning and development
Flexible vacation
Two company-wide Mental Health Days off
Access to the Headspace app
Retirement savings
Tuition reimbursement
Employee incentive programs
Resources for mental, physical, and financial wellbeing
Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance
Two paid volunteer days off annually
Opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives
Market competitive health, dental, vision, disability, and life insurance programs
Competitive 401k plan with company match
Competitive vacation, sick and safe paid time off
Paid holidays (including two company mental health days off)
Parental leave
Sabbatical leave
Optional hospital, accident and sickness insurance paid 100% by the employee
Optional life and AD&D insurance paid 100% by the employee
Flexible Spending and Health Savings Accounts
Fitness reimbursement
Access to Employee Assistance Program
Group Legal Identity Theft Protection benefit paid 100% by employee
Access to 529 Plan
Commuter benefits
Adoption & Surrogacy Assistance
Access to Employee Stock Purchase Plan