Director, Campaign Management

Macy's•New York, NY

About The Position

The Director, Campaign Management leads a portfolio of omnichannel marketing campaigns across the enterprise, driving measurable business results through integrated, customer-centric activations. This high-impact, high-visibility role requires a seasoned marketing operations leader who thrives in a fast-paced, high-volume environment. The Director oversees a team of 5–6 campaign managers and marketing specialists, ensuring operational excellence and cross-functional alignment across strategy, creative, brand, merchandising, digital, CRM, media, and analytics teams to translate business priorities into structured execution plans and deliver world-class campaigns that fuel brand growth, customer engagement, and revenue.

Requirements

Omnichannel Campaign Leadership: Demonstrates deep expertise in managing large-scale, integrated campaigns across paid, owned, and earned channels, including digital, social, email, media, and in-store.
Strategic Marketing Execution: Translates enterprise priorities into actionable, customer-centric campaign plans that drive measurable results.
Project and Program Management: Excels at structuring, prioritizing, and delivering hundreds of concurrent initiatives through strong planning, organization, and time management skills.
Operational Excellence: Implements scalable processes, tools, and workflows to ensure campaign accuracy, speed-to-market, and resource optimization.
Cross-Functional Collaboration: Builds alignment across diverse teams—creative, brand, digital, media, CRM, analytics, and merchandising—to ensure seamless execution and communication.
Data-Driven Decision Making: Leverages analytics and performance data to optimize campaigns, identify insights, and articulate impact to senior leadership.
Leadership and Team Development: Inspires and develops a high-performing team, fostering a culture of accountability, innovation, and continuous improvement.
Stakeholder Management: Influences and builds trust with senior executives and cross-functional partners through clear, confident, and solution-oriented communication.
Technical Fluency: Proficient with marketing technology and campaign management tools (e.g., Salesforce, Adobe, or equivalent platforms).
Enterprise Agility: Thrives in a fast-paced, high-volume environment; adapts quickly to changing business needs while maintaining focus on execution and quality.
Emotional Intelligence and Resilience: Leads with composure, empathy, and clarity under pressure, balancing strategic perspective with tactical excellence.
Candidates with a bachelor’s degree or equivalent work experience in a related field are encouraged to apply.
10+ years of progressive experience in integrated marketing, campaign management, or related disciplines.
5+ years of leadership experience managing medium to large teams (10+), ideally in matrixed organizations.
Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel.
Occasionally required to move about the workplace and reach with hands and arms.
Requires close vision.
Able to work a flexible schedule based on department and company needs.

Responsibilities

Drive end-to-end campaign management, including planning, execution and optimization for assigned marketing initiatives, ensuring alignment with business objectives and marketing goals.
Inspire, coach, and develop a high-performing team of campaign managers and specialists. Foster a culture of collaboration, accountability, problem-solving, innovation, and speed-to-market.
Serve as the connective tissue between marketing, merchandising, digital, creative, media, CRM, analytics, and executive leadership. Ensure campaigns are fully integrated, well-resourced, and on-track.
Establish and run program cadences including briefings, reviews and executive check-ins while maintaining dashboards and program summaries to communicate progress and escalate risks. Ensure consistency with PMO standards.
Own the campaign calendar and intake process. Identify bottlenecks and friction points. Use scalable processes and tools to manage hundreds of concurrent campaign components across multiple channels and teams.
Present campaign strategies, milestones, and results to senior leadership. Translate complex performance data into clear, actionable insights.
Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.
In addition to the essential duties mentioned above, other duties may be assigned.

Benefits

Comprehensive health and wellness coverage
401(k) match
Paid time off
Eight paid holidays
Continuous learning
Leadership development
Colleague Resource Groups
Volunteer opportunities
Merchandise discounts
Performance-based incentives
Annual merit review
Employee Assistance Program with mental health counseling and legal/financial advice
Tuition reimbursement