Campaign Management Marketing Analyst

Aon Corporation • New York, NY

4h • Hybrid

About The Position

Aon is in the business of better decisions. At Aon, we shape decisions for the better to protect and enrich the lives of people around the world. As an organization, we are united through trust as one inclusive team and we are passionate about helping our colleagues and clients succeed.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 2+ years of experience in marketing analytics or campaign management, preferably in professional services or financial services.
• Proficiency with marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud).
• Strong analytical skills with experience in marketing attribution and revenue tracking.
• Experience with CRM and marketing data platforms such as Dispatch and Deal Cloud.
• Excellent communication, organizational, and project management abilities.
• Experience designing and executing multi-channel campaigns, including social media.
• Ability to lead cross-functional teams and manage multiple projects simultaneously.

Responsibilities

• Coordinate and execute internal communications to promote campaign initiatives and drive engagement among Aon colleagues.
• Design and distribute outbound marketing materials, including emails, newsletters, and digital collateral, to targeted audiences.
• Develop, update, and disseminate marketing collateral (brochures, presentations, case studies) to support sales and client-facing teams.
• Plan, create, and manage social media campaigns across platforms (LinkedIn, Twitter, etc.), ensuring alignment with brand messaging and business objectives.
• Program manage all aspects of each marketing campaign, including leading both internal teams and external partners to ensure timely and successful execution – particularly with Aon Business Services on creative support.
• Implement and manage systems to accurately measure and analyze the effectiveness of marketing channels and campaigns, providing actionable data to optimize marketing ROI.
• Develop and regularly refine segmentation of new leads and existing clients within Eloqua, Dispatch/Deal Cloud, ensuring targeted and effective marketing efforts.
• Align and optimize lead enrichment data from AonConnect, Eloqua, DealCloud and Zoominfo for targeted outbound campaigns.
• Collaborate with sales and finance teams to track marketing-driven revenue, ensuring accurate attribution and reporting of campaign impact on business growth.
• Lead internal communications for all metrics, ROI reporting, and quarterly strategic updates to ensure transparency and alignment across teams utilizing the Global Wall and relevant databases in Sharepoint.
• Liaise with the Sales Enablement team to develop net new outbound target prospect leads across Private Equity, Corporate, and Advisor accounts.
• Collaborate with Aon’s digital team to optimize the performance of all AMATS digital assets (websites, landing pages, etc.).

Benefits

• a 401(k) savings plan with employer contributions
• an employee stock purchase plan
• consideration for long-term incentive awards at Aon’s discretion
• medical, dental and vision insurance
• various types of leaves of absence
• paid time off, including 12 paid holidays throughout the calendar year
• 15 days of paid vacation per year
• paid sick leave as provided under state and local paid sick leave laws
• short-term disability and optional long-term disability
• health savings account
• health care and dependent care reimbursement accounts
• employee and dependent life insurance and supplemental life and AD&D insurance
• optional personal insurance policies
• adoption assistance
• tuition assistance
• commuter benefits
• an employee assistance program that includes free counseling sessions

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees