Marketing Content & Campaign Analyst

The Timken Company • North Canton, OH

1d

About The Position

The Marketing Content & Campaign Analyst is responsible for developing and executing marketing content and campaigns across Timken Precision Drives and its sub-brands. This role bridges technical product knowledge and marketing execution, ensuring consistent messaging, high-quality content, and effective campaign delivery across digital channels, sales enablement, and events. This position works cross-functionally with engineering, sales, and product teams to translate technical information into compelling marketing materials, while also owning campaign execution including email, social media, and tradeshow support.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field
• 3–6 years of experience in B2B or industrial marketing preferred
• Experience developing technical or product-focused content
• Familiarity with email marketing platforms (e.g., HubSpot)
• Strong organizational and project management skills
• Ability to translate technical information into clear, engaging content

Responsibilities

• Develop and maintain technical marketing content including: product literature catalogs application-focused content
• Translate engineering input into customer-facing messaging
• Create and maintain templates, presentations, and sales materials
• Develop email and social content aligned with brand and product messaging
• Build and deploy email marketing campaigns (platform execution, scheduling)
• Execute and manage social media posting across brands
• Monitor performance of email and social campaigns
• Coordinate digital advertising campaign execution (in collaboration with SEO Manager)
• Develop and maintain sales kits and supporting materials
• Create marketing assets aligned to Timken and sub-brand positioning
• Support development of training materials for internal teams and customers
• Coordinate tradeshow logistics, including: registrations booth setup material preparation
• Develop booth layouts and supporting visuals
• Ensure brand consistency across all event materials
• Support onsite execution as needed
• Manage marketing platforms (e.g., ZoomInfo, Popl)
• Coordinate vendor activities and support procurement processes
• Order and distribute marketing materials and business cards
• Support trademark and compliance processes
• Work closely with: Engineering teams (technical accuracy, product input)
• Sales teams (campaign alignment, lead follow-up)
• Marketing & Business Development Manager (strategy and direction)
• SEO Manager (alignment on content and search performance)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees