Campaign Management Activation Marketer

Thomson Reuters•Eagan, MN

1d•Hybrid

About The Position

Thomson Reuters is seeking a detail-oriented and execution-driven Campaign Management Activation Marketer to join the Legal Marketing team. In this role, you will be the operational engine behind practice area marketing campaigns—bringing integrated, full-funnel programs to life across paid digital, paid social, email, nurture, events, sponsorships, and BDR channels. Working closely with the Campaign Planning Manager, you will translate campaign strategies and plans into activated, high-quality programs—managing the day-to-day coordination, trafficking, and execution of all deliverables. You are a doer who thrives in a fast-paced, cross-functional environment, and you take pride in flawless program execution that keeps customers and prospects at the center of every experience.

Requirements

Bachelor's degree in marketing, business, or a related field (or equivalent experience)
3–5 years of experience in integrated marketing, campaign coordination, or demand generation with hands-on channel activation responsibilities
Proven experience executing multi-channel marketing programs including email/nurture, paid digital, events, and/or BDR-integrated campaigns
Strong project management skills with the ability to manage multiple concurrent programs and deadlines in a fast-paced, matrixed environment
Experience working in marketing automation platforms (e.g., Eloqua, Marketo) and campaign management tools (e.g., Workfront, Hive9)
Good understanding of demand generation technologies, marketing funnels, and lead management processes
Strong attention to detail and commitment to quality in all campaign deliverables
Excellent communication and collaboration skills; ability to work across multiple teams and functions
Passion for accurate follow-through on program details while maintaining team speed

Nice To Haves

Experience supporting sponsorship and event activations as part of an integrated campaign strategy
Familiarity with webinar platforms (e.g., ON24) and virtual event execution
Experience in B2B legal, professional services, or SaaS marketing environments
Exposure to paid social and paid digital campaign trafficking and optimization
Experience in an agile and matrixed organization

Responsibilities

Own the hands-on activation of integrated practice area campaigns across all assigned channels, including paid digital, paid social, email, nurture, BDR programs, events, sponsorships, and UI/UX touchpoints.
Translate campaign plans and briefs developed by the Campaign Planning Manager into executed programs—trafficking assets, setting up campaigns in relevant platforms, and managing launch checklists end to end.
Coordinate the intake, review, and deployment of campaign assets (copy, creative, landing pages, emails) with content, creative, and digital teams, ensuring brand and message consistency.
Support the execution of events and sponsorship activations, including logistics coordination, pre- and post-event email programs, on-site support as needed, and follow-up campaign sequencing.
Ensure all campaign elements are live, functioning, and tracking correctly at launch; monitor and resolve activation issues in a timely manner.
Serve as the day-to-day project management hub for assigned practice area campaigns—owning timelines, tracking deliverables, managing dependencies, and keeping all stakeholders informed of status.
Coordinate the flow of information and assets between campaign planning, content marketing, solutions marketing, demand generation, digital, and BDR teams to ensure seamless campaign activation.
Maintain campaign calendars, project plans, and documentation in campaign management tools (e.g., Workfront, Hive9) with accuracy and up-to-date status.
Proactively flag risks, blockers, or delays to the Campaign Planning Manager and propose solutions to keep programs on track.
Creatively problem-solve as needed to ensure smooth and timely program execution without sacrificing quality.
Support the set-up and trafficking of paid digital and paid social campaigns in partnership with demand generation and media teams.
Build, test, and deploy email and nurture campaigns in marketing automation platforms (e.g., Eloqua, Marketo), ensuring proper segmentation, personalization, and compliance.
Coordinate BDR program activation, including outreach sequencing, list preparation, and alignment with sales development representatives on timing and messaging.
Support webinar and virtual event production in partnership with platform providers (e.g., ON24), including run-of-show coordination, registration set-up, and post-event follow-up.
Leverage digital and marketing platforms with speed and precision; quickly ramp on new tools and systems as needed.
Monitor campaign performance in flight across channels—tracking pacing, delivery, and early performance signals against plan.
Compile and maintain regular campaign performance dashboards and reports, surfacing key metrics for review by the Campaign Planning Manager and broader stakeholders.
Support post-campaign analysis by gathering performance data, documenting learnings, and contributing to optimization recommendations for future campaigns.
Ensure lead flow and handoff processes between marketing programs and BDR/sales teams are operating correctly and efficiently.
On-time, on-budget, and on-quality execution of all practice area campaign activations
Accuracy and completeness of campaign set-up, trafficking, and launch across all channels
Maintenance of project plans, campaign calendars, and asset tracking in campaign management tools
Consistent, proactive communication of program status to the Campaign Planning Manager and cross-functional teams
Quality of campaign performance data and reporting inputs

Benefits

Hybrid Work Model
Flexibility & Work-Life Balance
Work from anywhere for up to 8 weeks per year
Career Development and Growth
Grow My Way programming
Industry Competitive Benefits
Flexible vacation
Two company-wide Mental Health Days off
Access to the Headspace app
Retirement savings
Tuition reimbursement
Employee incentive programs
Resources for mental, physical, and financial wellbeing
Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more.
Social Impact opportunities
Two paid volunteer days off annually
Opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
Market competitive health, dental, vision, disability, and life insurance programs
Competitive 401k plan with company match
Competitive vacation, sick and safe paid time off
Paid holidays
Parental leave
Sabbatical leave
Optional hospital, accident and sickness insurance paid 100% by the employee
Optional life and AD&D insurance paid 100% by the employee
Flexible Spending and Health Savings Accounts
Fitness reimbursement
Access to Employee Assistance Program
Group Legal Identity Theft Protection benefit paid 100% by employee
Access to 529 Plan
Commuter benefits
Adoption & Surrogacy Assistance
Access to Employee Stock Purchase Plan