Campaign Activation Analyst
About The Position
Samba is an AI-powered media intelligence company on a mission to give marketers the complete picture of their audiences. Our AI indexes media consumption across millions of smart TVs and 2.5 billion web pages, combining that data with third-party signals through the Samba Knowledge Graph, a map of the real interests, behaviors, and purchase intent of 1.5 billion user profiles globally. Brands, agencies, publishers, and platforms use Samba to make smarter decisions across every stage of the marketing funnel. Step into the world of programmatic advertising and learn how data-driven campaigns come to life. As a Campaign Activation Analyst, you'll support the end-to-end activation of Samba audience segments across DSPs and digital platforms, ensuring campaigns are set up, trafficked, and optimized to deliver results. The Programmatic Activation team is the engine that connects Samba TV's data to real advertising outcomes — and this role is at the core of that execution.
Requirements
- Bachelor's degree in Marketing, Advertising, Business, or related field (Class of 2026 preferred)
- Genuine interest in programmatic media, ad tech, or digital advertising
- Analytical and detail-oriented — comfortable working in spreadsheets and campaign dashboards
- Strong communication skills and ability to manage multiple campaigns simultaneously
Nice To Haves
- Exposure to DSPs or ad platforms a plus but not required — we'll teach you
Responsibilities
- Assist with the setup and trafficking of programmatic campaigns across platforms including The Trade Desk and DV360
- Monitor campaign delivery, pacing, and performance — flagging anomalies and recommending optimizations
- Support audience segment activation, QA processes, and platform troubleshooting
- Collaborate with the Measurement and Sales teams to align campaign delivery with client KPIs
- Maintain campaign documentation, reporting templates, and workflow trackers
- Develop familiarity with Samba's audience data products and how they translate into targeting strategies
Benefits
- health insurance
- wellness offerings
- life and disability insurance
- a retirement savings plan
- paid holidays
- paid time off (PTO)
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Number of Employees
101-250 employees
