Business Manager

Adelphi Group • Dallas, TX

13d

About The Position

WEST BBDO is seeking an experienced Business Manager to serve as a strategic business partner across integrated advertising accounts. The role manages client relationships, partners with cross-functional teams, and supports the successful development and execution of creative campaigns that drive business results. The ideal candidate is a proactive relationship builder, strategic thinker, and meticulous communicator who can navigate complex client organizations while championing strong creative work.

The position supports integrated marketing initiatives from briefing through launch across TV, video, digital, social, experiential, CRM, and emerging channels. It works closely with Creative, Strategy, Production, and Project Management teams, helping connect client business objectives to marketing and communications initiatives, ensure high-quality execution, and identify opportunities for account growth.

Requirements

• Bachelor’s degree in Advertising, Marketing, Communications, Business, or a related field.
• 5–7+ years of experience in account management within an advertising, creative, or integrated marketing agency.
• Experience managing integrated campaigns across TV, digital, social, content, experiential, and emerging channels.
• Strong understanding of brand strategy, creative development, and the advertising process.
• Ability to manage multiple projects and priorities simultaneously.
• Exceptional communication, presentation, and interpersonal skills.
• Strong organizational skills and attention to detail.
• Experience managing client budgets, scopes of work, and project timelines.
• Ability to build strong client relationships and navigate complex stakeholder environments.

Responsibilities

• Serve as a day-to-day client contact, build trusted relationships, and provide strategic counsel.
• Develop a deep understanding of clients’ business objectives, marketplace challenges, competitive landscape, and consumer audiences.
• Lead client meetings, status calls, presentations, and project discussions.
• Anticipate client needs and identify opportunities to grow the business and enhance agency partnerships.
• Manage client expectations and provide a high level of service and responsiveness.
• Guide projects through the agency while maintaining alignment with client goals and timelines.
• Support integrated marketing initiatives from briefing through launch across TV, video, digital, social, experiential, CRM, and emerging channels.
• Partner with Creative, Strategy, Production, and Project Management teams to ensure seamless execution.
• Identify and mitigate risks to keep projects on schedule and within budget.
• Ensure work meets agency quality standards and client expectations.
• Collaborate with Strategy and Creative teams to develop solutions to client business challenges.
• Translate client goals into actionable marketing and communications initiatives.
• Participate in annual planning, campaign strategy development, and business recommendations.
• Contribute to campaign performance evaluation and identify opportunities for optimization and future growth.
• Champion ideas and work that drive measurable business impact.
• Support agency new business efforts, including research, pitch development, and presentation preparation.
• Assist with account forecasting, staffing plans, scope development, and financial management.
• Partner with agency leadership to support client retention and long-term business success.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level