Business Manager, Growth and New Business

VIA•Portland, ME

3d•Onsite

About The Position

VIA is seeking a Business Manager, Growth & Marketing to serve as the central point person for agency marketing, public relations, website content, thought leadership, and new business development, primarily focusing on the VIA brand itself. This player/coach role requires someone to manage the execution of VIA's marketing initiatives, coordinate agency communications and thought leadership, manage website updates, and partner with leadership to develop content. The role also involves coordinating PR initiatives, identifying industry event opportunities, and staying informed about industry trends. Additionally, the Business Manager will monitor market activity for new opportunities, maintain a database of prospects, and support the new business team in pitches. While the primary client is VIA, there may be opportunities to work on other clients depending on bandwidth.

Requirements

0-6 years of agency, marketing, communications, public relations, or business development experience.
Exceptional written and verbal communication skills.
Strong organizational and project management abilities.
A borderline obsessive curiosity about advertising, marketing, brands, and culture.
Confidence building relationships with people at all levels.
Ability to connect dots between trends, conversations, and opportunities.
Strong attention to detail without losing sight of bigger-picture objectives.
Comfort working in a fast-moving environment where priorities can shift quickly.
A bias toward action, ownership, and follow-through.
CREATIVITY and a “what if we did this?” attitude.
No fear of rejection.
Contagious ENERGY.

Nice To Haves

You can’t get enough industry news and you are consuming it because you're genuinely interested.
You are the Jeopardy Champ of Advertising’s Who’s Who.
You are the first to talk about breaking campaigns and you know the names of hundreds of agencies.
You are a talker and you love finding opportunities, enjoy connecting people, ideas, and businesses.
You think (and ask questions) before you do, but you LOVE doing.
You are equally comfortable writing a thoughtful LinkedIn post, coordinating a speaking opportunity, updating website content, or helping prepare a new business proposal.
Your curiosity is insatiable.
Limitless energy and passion.
Wants to learn about advertising and the people who make it happen.
Loves creative work and environments.
Understands Ideas and consequences and wants to spread the goodness.
Believes anything is possible and wants to shake the universe.

Responsibilities

Manage the execution of VIA's marketing initiatives across owned, earned, and shared channels.
Coordinate agency communications, thought leadership, and leadership speaking opportunities.
Manage updates to VIA's website and ensure agency work, capabilities, and news remain current.
Partner with leadership to identify and develop content that showcases VIA's thinking, work, and culture.
Coordinate PR initiatives and media opportunities.
Identify opportunities for VIA leaders to participate in industry events, panels, podcasts, and speaking engagements.
Monitor market activity, business news, industry movements, and emerging opportunities relevant to VIA.
Surface opportunities from existing client relationships, agency partnerships, and broader market trends.
Maintain the database of prospects, partners, and friends.
Support the new business team by assisting in all phases of live pitches.
Potentially work on other clients, depending on time availability.