Business Development Specialist

Bluefors•Syracuse, NY

7d•$80,000 - $115,000•Onsite

About The Position

We are looking for a Business Development Specialist to join our team at Bluefors in Syracuse, NY. In this role, you will help drive growth by identifying new business opportunities, expanding into emerging and underserved markets, and supporting marketing initiatives that generate qualified leads. This is an exciting opportunity for a strategic and results-oriented professional who enjoys combining market analysis, customer engagement, and cross-functional collaboration to help shape the future of our business. Your tasks will include developing and maintaining a pipeline of new business opportunities within emerging and underserved markets for our existing products. You will identify unmet market needs and collaborate with technical teams to recommend new products and go-to-market strategies before significant investments are made. You will analyze marketing and sales data, recommend pricing strategies and margin targets, and educate customers and internal stakeholders on product features, benefits, and competitive advantages. In addition, you will research and build partnerships with prospective customers, assist in coordinating marketing campaigns across print, digital, and social media, and support trade show planning and execution. You will also optimize our CRM system, maintain accurate sales forecasts, and perform additional duties as assigned.

Requirements

Degree or certificate in business management, marketing, or a related field preferred
Minimum of five years of business development experience in a growing manufacturing company
Strong written and verbal communication skills with the ability to influence and collaborate effectively
Advanced negotiation, analytical, and problem-solving skills
Strong business acumen and relationship management abilities
Critical thinking skills and the ability to evaluate alternative solutions
Proficiency in Microsoft Office, database software, and CRM systems
Experience working with ERP systems strongly preferred
Flexible, creative, and proactive “can-do” attitude
Ability to manage multiple priorities and work independently
Willingness and ability to travel up to 30% of the time
Commitment to safety and alignment with company Leadership Principles and workplace competencies
Excellent command of English, both written and spoken

Nice To Haves

Experience launching products into new or emerging markets
Knowledge of pricing strategies and market penetration tactics
Experience coordinating marketing campaigns and lead generation initiatives
Familiarity with trade shows and event planning
Data-driven approach to business development and decision-making
Strong organizational and project management skills
Collaborative, team-oriented mindset
Positive attitude and strong alignment with company values, including safety, diversity, and organizational effectiveness

Responsibilities

Develop and maintain a pipeline of new business opportunities in emerging and underserved markets
Identify unmet market needs and collaborate with technical teams to recommend new products
Develop and present go-to-market strategies for new products
Recommend pricing and margin strategies to support customer acquisition and market penetration
Educate internal and external customers on product features, benefits, and competitive advantages
Research and develop partnerships with new customers
Analyze marketing and sales data and provide recommendations
Assist in coordinating print, digital, and social media marketing campaigns
Support trade show planning, content development, and staff coordination
Optimize CRM usage and follow established company practices
Build and report accurate sales forecasts within established timelines
Perform additional duties as assigned