Business Development Specialist (Transactional)

WilmerHale•San Francisco, CA
•Hybrid

About The Position

The Business Development Specialist works closely with the Transactional Business Development Manager and team to support revenue-generating and general marketing and visibility initiatives for practice and industry groups, including Bankruptcy & Financial Restructuring, Corporate, Labor & Employment, Life Sciences, Real Estate, Tax, and Technology. The role supports strategic planning and tactical execution, and conducts research and analysis in support of department objectives. The Specialist prepares pitches and RFP responses, supports market visibility and recognition efforts, develops marketing content, maintains experience-management information, and coordinates events and sponsorships. The position also assists with lateral and new partner onboarding and collaborates with colleagues across the firm, including Operations, Library, Public Relations, Communications, and Digital Marketing.

Requirements

  • Excellent written and oral communication skills.
  • Proven experience in a dynamic environment with high expectations for client service, attention to detail, and quality.
  • Ability to thrive in a collegial team environment, collaborate, and support colleagues as needed.
  • Strong time management skills, including the ability to organize and prioritize workload and meet deadlines.
  • Research and reasoning skills, including the ability to turn data into succinct, useful deliverables for lawyers.
  • Ability to work independently and take initiative.
  • Willingness to adapt to technological change, develop comfort with new tools including generative AI, and support efficiency and innovation.
  • At least 4 years of experience in a legal environment or a professional services marketing and business development role is preferred.
  • Bachelor of Arts or Bachelor of Science degree required.

Responsibilities

  • Prepare persuasive pitch materials, RFP responses, and tailored marketing collateral.
  • Support or lead planning and execution of firm events, including seminars, webinars, client entertainment, and receptions, in collaboration with Operations.
  • Develop targeted event invitation lists and track RSVPs, attendee engagement, and follow-up.
  • Coordinate sponsorships and annual memberships to leverage their benefits.
  • Conduct research on companies, industries, marketplaces, and competitors in collaboration with the Library; develop insights and communicate recommendations to lawyers.
  • Gather intelligence on legal industry trends and communicate the competitive landscape to attorneys.
  • Contribute to market recognition efforts, including developing legal directory submissions such as Chambers USA and Legal 500.
  • Collaborate with Public Relations, Communications, and Digital Marketing on promoting corporate deals, matters, client news, and lawyer and practice highlights.
  • Support onboarding of lateral and new partners, including executing individual business development plans and preparing research deliverables for client meetings.
  • Maintain the firm's Foundation experience and content management database, run queries, and generate reports as needed.
  • Work with Communications and Digital Marketing on marketing communications activities, including website updates and improvements to attorney biographies and online profiles such as LinkedIn.
  • Complete special projects requested by the Business Development leadership team.
  • Provide high-quality, professional, courteous, and solution-oriented support to internal departments, external clients, and vendors.

Benefits

  • Medical, dental, and vision insurance.
  • 401(k) with company match and profit-sharing options.
  • Paid time off and holidays.
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