Business Development Representative - California

Vale Concepts•Seattle, WA

9d•Onsite

About The Position

Vale is seeking a Business Development Representative for California to expand its wholesale presence. This role involves identifying and enabling new accounts across the state, including cafes, restaurants, hotels, and specialty retailers. The representative will build and manage a sales pipeline, deliver product presentations, negotiate terms, and collaborate on regional strategy. The ideal candidate is enthusiastic about matcha, detail-oriented, versatile, a proven performer, and a hunter with a builder's mentality. They should be comfortable with frequent travel within California and possess strong sales, negotiation, and presentation skills.

Requirements

Legally authorized to work in the United States
3+ years of B2B sales experience, preferably in food & beverage, CPG, or hospitality
Proven ability to meet and exceed quota in a field sales environment
Willingness to travel frequently within throughout the state of California
Strong communication, negotiation, and presentation skills

Nice To Haves

Existing relationships with food & beverage buyers in the state of California a strong plus

Responsibilities

Prospect and acquire new wholesale accounts including cafes, restaurants, hotels, and specialty retailers across California
Build and manage a robust pipeline using CRM tools, outbound outreach, and in-person meetings
Deliver compelling product presentations and tastings that convert prospects to partners
Negotiate pricing and terms within company guidelines
Collaborate with the Director of Wholesale Sales on regional strategy and growth targets
Maintain deep knowledge of Vale’s product portfolio and competitive landscape
Represent Vale at trade shows, industry events, and pop-ups in the region